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A couple of ads from the UK have caught our eye over the past few days. On Saturday the back cover of The Times Magazine ran a full-page ad for the Alfa Romeo Mito, whilst yesterday’s Guar …
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theviperpit 
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The front page of The Straits Times caught our attention for the wrong reason today, can you guess why? Got it? If not, take a closer look at the John Erdos feature on the left... Have you ever heard of an "enterpreneur"? We haven't. Whilst we recognise the fact that typos crop up everywhere (we make plenty, for sure), there are two places where they should never …
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theviperpit
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Dear Readers, Over the past few days we have been distilling some of our proprietary Ad Reading materials into a shorter, more palatable version for this blog. These can now be accessed as "pages" on the right-hand toolbar. You can also access them here: Ad Reading 1 : Attraction Ad Reading 2 : Positioning Ad Reading 3 : Analysis Ad Reading 4 : Evaluation Enjoy! And, of …
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