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ATTRACTION: With an aesthetic as bold as this, it’s hard not to be drawn in by it. Clear black lettering set against a stark white page – it’s harder to avoid than it is to read. POSITION …
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theviperpit 
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1. Do ANZ ask you to settle for second best? In yesterday’s Straits Times, ANZ ran an ad that plays on a common complaint of many consumers; that their bank doesn’t really understand their …
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theviperpit
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Still in the UK, we noticed in yesterday’s main section of The Times an ad that caught our eye on the London Underground earlier this week. The question we pose in the header is purely rhe …
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theviperpit
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Both ads are taken from the main section of today’s Straits Times. 1. Does Singapore Airlines-American Express co-brand advertising lack aesthetic appeal? Let’s be straight from the outse …
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theviperpit
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We have noticed a couple of advertisements from the newly formed Singapore Institute of Technology (SIT) over the past few days – all of which have caught our eye. We find them bold, origi …
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theviperpit
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In the world section of today’s Straits Times, Jaguar ran a half-page ad for their Jaguar XFR. Whilst Jaguar is something of a marginal player in Singapore’s high-end car market, we feel t …
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theviperpit
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CLIENT: Changi Airport Singapore PRODUCT: Jetstar flights to Melbourne and Auckland MEDIUM: Print/The Straits Times MARKET: Budget travellers ATTRACTION: The alternating human/sheep passe …
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All four ads are from the main section of today’s Straits Times. 1. SMU’s open house fails to leave an impression With A-Level results out tomorrow, the competition between Singapore’s loc …
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theviperpit
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CLIENT: DHL PRODUCT: International express shipping MEDIUM: Print/The Straits Times MARKET: Consumers shipping to Europe ATTRACTION: Same wave of yellow optimism as their previous ad, bu …
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CLIENT: Etisalat PRODUCT: Postpay packageMEDIUM: Print/Daily Mirror (Sri Lanka)MARKET: Mobile phone users looking for flexibility ATTRACTION: For us, the attraction stems from the luminesc …
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theviperpit
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In the main section of today's Straits Times, AIA caught our eye with their double-page spread showcasing their new Customer Service Centre at 1 Finlayson Green. First up, we love the positioning of the ad. Double-page "strip" ads like this force you to notice them as they dissect many different news items (in this case, four) over two pages. Second, we also like the visual, …
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theviperpit
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CLIENT: DHLPRODUCT: International express shippingMEDIUM: Print/The Straits TimesMARKET: Consumers/businesses APPEAL: Little besides the wave of yellow optimism that greets you as you tur …
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theviperpit
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A little tardy, perhaps, but not enough to deter us from offering our take on Philips’ guerrilla marketing stunt that made headlines just over a week ago. Like the Singpost graffiti post b …
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theviperpit
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CLIENT: Sony PRODUCT: VaioMEDIUM: Print/The Straits TimesMARKET: Female consumers (emphasis) ATTRACTION: Little, to be honest. The pink hue is lifeless, and the visual limited. There is a heavy reliance on the Vaio branding and the header and, although we support this ad, it is one that is easily missed. POSITIONING: This ad is all about the relational positioning. Aligning …
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In The Times (Middle East and Asia edition) last Monday, UAE-based Al-Futtaim Motors ran a full-page ad outlining Lexus’s collection of SUVs. For us, this ad raises interesting questions s …
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1. Nutrilite pair science with nature: how do you read it? In the Life section of yesterday’s Straits Times, Nutrilite – a manufacturer of vitamin and health supplements – ran an interest …
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ATTRACTION: Ensconced within the hubbub of National Day pictures, “ParadeBites”, and audience/participant quotes, readers will already be scanning the page for all the visual cues availab …
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Last weekend the Inter-Pacific Bar Association (IPBA) held their annual conference at the Marina Bay Sands Integrated Resort. It was the Resort’s inaugural conference, and by many accounts …
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CLIENT: SingTel, M1, and StarHubPRODUCT: Blackberry Torch 9800MEDIUM: Print/The Straits TimesMARKET: Tech-savvy consumers in Singapore (i.e. just about everyone) ATTRACTION: New to market …
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In the Life section of yesterday’s Straits Times, “Israel” (as in the country) ran a place marketing piece ahead of CommunicAsia 2010. Whilst the advertisement is packed full of facts and …
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