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1. Do you think the Skoda Superb advertisement is “Simply Clever”? Skoda is the kind of car brand that easily flies under the radar. In the "home" section of today’s Straits Times they ran …
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BMW ran a half-page ad in the Home section of today's Straits Times that draws a number of comparisons between champion golfers and the BMW X6 – “The first Sports Activity Coupe with Dynam …
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Today we though we would continue with the theme of the previous couple of days and focus on NUS’s ad for their double degree MBA programme. We feel that the half-page ad, found in the wor …
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Given that the Lexus slogan is “The Pursuit of Perfect”, the ad they ran in the main section of today’s Sunday Times provided strong evidence to the contrary. On the surface everything is …
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In Monday’s Straits Times, HSBC ran another branding piece that, in contrast to their previous efforts (see here) left us disappointed. We feel that the ad lacks focus, is predictable, and …
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1. Does the NUS-MBA provide enough proof of employability? OK – this is the third post we have written regarding the string of ads NUS have been running for their MBA programme (see the ot …
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A few days ago we sung the praises of Standard Chartered’s cashback at Cold Storage ad (see here). Today we would like to compare it to Citibank’s “The most rebates – powered by Citi” ad t …
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Today is a day of repetition for us as we showcase two alternative versions of adverts we have already covered. 1. NUS lack integration in their promise of “Employ-ability” On the front p …
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CLIENT: Sampath Bank PRODUCT: Branch opening MEDIUM: Print/Daily News (Sri Lanka)MARKET: Consumers in Aralaganwila ATTRACTION: The visual grabs your attention, being refreshingly natural, …
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ATTRACTION: It certainly doesn’t look like a condominium ad, which is both a strength and weakness. The blown-away newsprint is interesting and the bright colours attention grabbing, but t …
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Riding on the back of yesterday’s flash floods that crippled central Singapore (see here), in the main section of today’s Straits Times NTUC Income are quick to capitalise on the anger of …
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In the Home section of yesterday’s Straits Times, Maybank ran a full-page branding piece celebrating 50 years of being “close to you”. The notions of permanence and partnership are interes …
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CLIENT: Citibank Singapore PRODUCT: Citi Rewards Card MEDIUM: Print/The Straits Times MARKET: Singapore consumers ATTRACTION: The image of the bauble provides a somewhat prescient reminde …
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An advertising billboard in Sri Lanka has caught our attention for the questions it raises surrounding cultural sensitivity and commercial viability. In the first instance, this is evident …
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ATTRACTION: The dark hues and muted colour scheme make this ad almost antithetical to the advertising rules of attraction (read: bright colours and/or attention-grabbing visuals). It is th …
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Dear Readers, Just to let you know that we have changed the "sharing" widgets embedded below each of our posts. Whilst not a life-changing transition, we feel that these are probably more relevant, and definitely less aesthetically oafish (!) than the predecessors. Do put them to good use by sharing our ramblings with the world and beyond. Feedback is, as always, welcomed. …
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Nikon stole our hearts today by announcing the launch of the Nikon D3S in the main section of The Straits Times. Whilst what they do is not “contagiously cool”, it is most certainly “conta …
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Our eagle eyes spotted this blunder from City Square Mall in the main section of today's Straits Times. Have a look at the ad in its entirety first: Does everything look 'au fait' to you? Take a closer look at the dog... How ridiculous is that? First, who in their right mind would choose a picture of a dog that looks nothing less than psychopathic? Look at the eyes! We …
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CLIENT: Great Eastern PRODUCT: BrandingMEDIUM: Print/The Straits TimesMARKET: Families ATTRACTION: The visual is strong and dominates nearly two thirds of the page, so this is likely the m …
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CLIENT: HSBC PRODUCT: HSBC Business MEDIUM: Print/The Straits TimesMARKET: Small- and medium-sized businesses in Singapore ATTRACTION: HSBC’s advertisements are often breath of fresh air. …
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