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1. Do you think the Skoda Superb advertisement is “Simply Clever”? Skoda is the kind of car brand that easily flies under the radar. In the "home" section of today’s Straits Times they ran …
theviperpit Posted by theviperpit User Menu on March 26, 2010 at THE VIPER PIT || Singapore's advertising watchdog
BMW ran a half-page ad in the Home section of today's Straits Times that draws a number of comparisons between champion golfers and the BMW X6 – “The first Sports Activity Coupe with Dynam …
theviperpit Posted by theviperpit User Menu on February 27, 2010 at THE VIPER PIT || Singapore's advertising watchdog
Today we though we would continue with the theme of the previous couple of days and focus on NUS’s ad for their double degree MBA programme. We feel that the half-page ad, found in the wor …
theviperpit Posted by theviperpit User Menu on February 19, 2010 at THE VIPER PIT || Singapore's advertising watchdog
Given that the Lexus slogan is “The Pursuit of Perfect”, the ad they ran in the main section of today’s Sunday Times provided strong evidence to the contrary. On the surface everything is …
theviperpit Posted by theviperpit User Menu on February 7, 2010 at THE VIPER PIT | A critical look at Singapore's creative media
In Monday’s Straits Times, HSBC ran another branding piece that, in contrast to their previous efforts (see here) left us disappointed. We feel that the ad lacks focus, is predictable, and …
theviperpit Posted by theviperpit User Menu on June 9, 2010 at THE VIPER PIT || Singapore's advertising watchdog
1. Does the NUS-MBA provide enough proof of employability? OK – this is the third post we have written regarding the string of ads NUS have been running for their MBA programme (see the ot …
theviperpit Posted by theviperpit User Menu on April 7, 2010 at THE VIPER PIT || Singapore's advertising watchdog
A few days ago we sung the praises of Standard Chartered’s cashback at Cold Storage ad (see here). Today we would like to compare it to Citibank’s “The most rebates – powered by Citi” ad t …
theviperpit Posted by theviperpit User Menu on March 10, 2010 at THE VIPER PIT || Singapore's advertising watchdog
Today is a day of repetition for us as we showcase two alternative versions of adverts we have already covered. 1. NUS lack integration in their promise of “Employ-ability” On the front p …
theviperpit Posted by theviperpit User Menu on March 3, 2010 at THE VIPER PIT || Singapore's advertising watchdog
CLIENT: Sampath Bank PRODUCT: Branch opening MEDIUM: Print/Daily News (Sri Lanka)MARKET: Consumers in Aralaganwila ATTRACTION: The visual grabs your attention, being refreshingly natural, …
theviperpit Posted by theviperpit User Menu on September 18, 2010 at THE VIPER PIT | Singapore's advertising watchdog
ATTRACTION: It certainly doesn’t look like a condominium ad, which is both a strength and weakness. The blown-away newsprint is interesting and the bright colours attention grabbing, but t …
theviperpit Posted by theviperpit User Menu on August 5, 2010 at THE VIPER PIT | Singapore's advertising watchdog
Riding on the back of yesterday’s flash floods that crippled central Singapore (see here), in the main section of today’s Straits Times NTUC Income are quick to capitalise on the anger of …
theviperpit Posted by theviperpit User Menu on June 17, 2010 at THE VIPER PIT || Singapore's advertising watchdog
In the Home section of yesterday’s Straits Times, Maybank ran a full-page branding piece celebrating 50 years of being “close to you”. The notions of permanence and partnership are interes …
theviperpit Posted by theviperpit User Menu on May 4, 2010 at THE VIPER PIT || Singapore's advertising watchdog
CLIENT: Citibank Singapore PRODUCT: Citi Rewards Card MEDIUM: Print/The Straits Times MARKET: Singapore consumers ATTRACTION: The image of the bauble provides a somewhat prescient reminde …
theviperpit Posted by theviperpit User Menu on November 24, 2010 at THE VIPER PIT | Singapore's advertising watchdog
An advertising billboard in Sri Lanka has caught our attention for the questions it raises surrounding cultural sensitivity and commercial viability. In the first instance, this is evident …
theviperpit Posted by theviperpit User Menu on July 10, 2010 at THE VIPER PIT | Singapore's advertising watchdog
ATTRACTION: The dark hues and muted colour scheme make this ad almost antithetical to the advertising rules of attraction (read: bright colours and/or attention-grabbing visuals). It is th …
theviperpit Posted by theviperpit User Menu on July 29, 2010 at THE VIPER PIT | Singapore's advertising watchdog
Dear Readers, Just to let you know that we have changed the "sharing" widgets embedded below each of our posts. Whilst not a life-changing transition, we feel that these are probably more relevant, and definitely less aesthetically oafish (!) than the predecessors. Do put them to good use by sharing our ramblings with the world and beyond. Feedback is, as always, welcomed. …
theviperpit Posted by theviperpit User Menu on July 11, 2010 at THE VIPER PIT | Singapore's advertising watchdog
Nikon stole our hearts today by announcing the launch of the Nikon D3S in the main section of The Straits Times. Whilst what they do is not “contagiously cool”, it is most certainly “conta …
theviperpit Posted by theviperpit User Menu on February 2, 2010 at THE VIPER PIT | A critical look at Singapore's creative media
Our eagle eyes spotted this blunder from City Square Mall in the main section of today's Straits Times. Have a look at the ad in its entirety first: Does everything look 'au fait' to you? Take a closer look at the dog... How ridiculous is that? First, who in their right mind would choose a picture of a dog that looks nothing less than psychopathic? Look at the eyes! We …
theviperpit Posted by theviperpit User Menu on January 29, 2010 at THE VIPER PIT | A critical look at Singapore's creative media
CLIENT: Great Eastern PRODUCT: BrandingMEDIUM: Print/The Straits TimesMARKET: Families ATTRACTION: The visual is strong and dominates nearly two thirds of the page, so this is likely the m …
theviperpit Posted by theviperpit User Menu on August 27, 2010 at THE VIPER PIT | Singapore's advertising watchdog
CLIENT: HSBC PRODUCT: HSBC Business MEDIUM: Print/The Straits TimesMARKET: Small- and medium-sized businesses in Singapore ATTRACTION: HSBC’s advertisements are often breath of fresh air. …
theviperpit Posted by theviperpit User Menu on August 17, 2010 at THE VIPER PIT | Singapore's advertising watchdog

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