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Yesterday’s Straits Times came “with a little something extra” – a collection of advertisements and photographs that had been printed in 3D, and a pair of disposable 3D glasses that reader …
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theviperpit 
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Last weekend the Inter-Pacific Bar Association (IPBA) held their annual conference at the Marina Bay Sands Integrated Resort. It was the Resort’s inaugural conference, and by many accounts …
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theviperpit
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In the Home section of yesterday’s Straits Times, Maybank ran a full-page branding piece celebrating 50 years of being “close to you”. The notions of permanence and partnership are interes …
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theviperpit
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Last week we caught wind of Standard Chartered’s latest round of re-branding, and today we noticed their first instalment in The Straits Times. First of all we love the moody visual – the …
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theviperpit
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In the main section of today's Straits Times, AIA caught our eye with their double-page spread showcasing their new Customer Service Centre at 1 Finlayson Green. First up, we love the positioning of the ad. Double-page "strip" ads like this force you to notice them as they dissect many different news items (in this case, four) over two pages. Second, we also like the visual, …
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theviperpit
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1. Does the NUS-MBA provide enough proof of employability? OK – this is the third post we have written regarding the string of ads NUS have been running for their MBA programme (see the ot …
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theviperpit
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Both ads are taken from the main section of today’s Straits Times. 1. Does Singapore Airlines-American Express co-brand advertising lack aesthetic appeal? Let’s be straight from the outse …
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theviperpit
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The front page of The Straits Times caught our attention for the wrong reason today, can you guess why? Got it? If not, take a closer look at the John Erdos feature on the left... Have you ever heard of an "enterpreneur"? We haven't. Whilst we recognise the fact that typos crop up everywhere (we make plenty, for sure), there are two places where they should never …
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theviperpit
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1. Do you think the Skoda Superb advertisement is “Simply Clever”? Skoda is the kind of car brand that easily flies under the radar. In the "home" section of today’s Straits Times they ran …
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theviperpit
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We have noticed a couple of advertisements from the newly formed Singapore Institute of Technology (SIT) over the past few days – all of which have caught our eye. We find them bold, origi …
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theviperpit
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All of today’s ads come from the main and “home” sections of The Straits Times. 1. Do OCBC risk coming across as shallow in the pursuit of “happiness”? Having spent considerable time in p …
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theviperpit
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A few days ago we sung the praises of Standard Chartered’s cashback at Cold Storage ad (see here). Today we would like to compare it to Citibank’s “The most rebates – powered by Citi” ad t …
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All four ads are from the main section of today’s Straits Times. 1. SMU’s open house fails to leave an impression With A-Level results out tomorrow, the competition between Singapore’s loc …
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theviperpit
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Today is a day of repetition for us as we showcase two alternative versions of adverts we have already covered. 1. NUS lack integration in their promise of “Employ-ability” On the front p …
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theviperpit
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Introducing our new post format: bitesize chunks of easily digestible advertising updates… Delicious! We now have two posting formats; lengthy analyses of advertisements that we feel requi …
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theviperpit
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BMW ran a half-page ad in the Home section of today's Straits Times that draws a number of comparisons between champion golfers and the BMW X6 – “The first Sports Activity Coupe with Dynam …
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This past week Citi has been bombarding Singapore’s TV and print media slots with their latest rebranding exercise – “You, powered by Citi”. The focus has been on communicating Citibank’s …
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Over the past few years Citi have undergone umpteen re-branding exercises. In today’s Straits Times we were introduced to the latest effort, which has a dual focus on “You” and “powered by …
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For a long time now we have been admiring this print ad that NTUC Income have been running in The Straits Times. What we like about it most is the honest simplicity of the message conveyed …
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In the world section of today’s Straits Times, Jaguar ran a half-page ad for their Jaguar XFR. Whilst Jaguar is something of a marginal player in Singapore’s high-end car market, we feel t …
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