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For a long time now we have been admiring this print ad that NTUC Income have been running in The Straits Times. What we like about it most is the honest simplicity of the message conveyed …
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The crashing of DBS’s branch, ATM, Nets and Internet banking systems last Monday (5th July) has caused consternation amongst the public, the authorities, and public relations practitioners …
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CLIENT: AIA PRODUCT: Brand positioning in AsiaMEDIUM: Print/The Straits TimesMARKET: Consumers in Asia ATTRACTION: Whilst not the most elegant of visuals, the image of a mountain is certai …
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All of today’s ads come from the main and “home” sections of The Straits Times. 1. Do OCBC risk coming across as shallow in the pursuit of “happiness”? Having spent considerable time in p …
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Introducing our new post format: bitesize chunks of easily digestible advertising updates… Delicious! We now have two posting formats; lengthy analyses of advertisements that we feel requi …
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Adorning half of the front page of the Business Times section in today's Sunday Times (Sri Lanka version), we noticed this interesting ad calling for entries for the SLIM (Sri Lanka Institute of Marketing) Brand Excellence Awards 2010. What we like most is the visual. Take a look at it below: It's a great caricature of one of the perpetual …
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A great ad by EAST (part of the Swire Hotels group) in the main section of today’s Straits Times. Have a look at it below: The visual is architecturally arresting and immediately grabs …
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Both adverts come from last Tuesday’s Daily Telegraph – the last of our instalments from the UK… For now at least! 1. How effective is Barclays’ “step” approach to business growth? This is …
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This past week Citi has been bombarding Singapore’s TV and print media slots with their latest rebranding exercise – “You, powered by Citi”. The focus has been on communicating Citibank’s …
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theviperpit
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CLIENT: Standard Chartered PRODUCT: Preferred BankingMEDIUM: Print/The Straits TimesMARKET: Young, affluent individuals (we assume) ATTRACTION: Beyond the front page colonisation of blue …
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Yesterday’s Straits Times came “with a little something extra” – a collection of advertisements and photographs that had been printed in 3D, and a pair of disposable 3D glasses that reader …
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Hi all, We have finally gotten around to putting the first of our four-part guide to Ad Reading. This is a "page", so it will always be available by clicking here or on the link on the right-hand toolbar. We see this as a work in progress - we will continually revert back to brush up some of the conceptual ideas, sharpen the examples and include some visuals (which is top …
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“Get what you love, give what you don’t”. Anyone who has tuned into Channel 5 for longer than ten minutes over the past few months will be lucky to have been spared these words. As the cam …
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CLIENT: American Express PRODUCT: American Express Rewards Card MEDIUM: Print/The Straits Times MARKET: Rewards-hungry consumers ATTRACTION: With commercial hype reaching fever pitch in t …
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ATTRACTION: With the build-up to the inaugural Youth Olympic Games (YOG) in full swing, the word “Olympians” and the YOG logo holds a sense of excitement that will attract most readers. P …
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CLIENT: OCBC PRODUCT: OCBC Business Account MEDIUM: Print/The Straits Times MARKET: Brand-conscious SMEs ATTRACTION: Limited. Whilst the OCBC branding is strong, the black and white visua …
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... So what do you all think? Is it as intimidating as we (try to) make ourselves out to be?! Comments welcome! . .
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CLIENT: Citibank PRODUCT: New "smart" branch opening MEDIUM: Print/The Straits Times MARKET: Singapore consumers ATTRACTION: Technology, innovation, and "smart" banking, what's not to lik …
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In the main section of today’s Straits Times, American Express ran an ad over two consecutive pages in order to “Introduc[e] the Card that showers you with points”. This is a funny one for …
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Communications-wise, one of the most exciting stories hitting Singapore of late is the tale of Oliver Fricker and Lloyd Dane Alexander's mistaken night-time escapades. As the story has unfolded over the past few days, we cannot help but think back to the (equally) mistaken Singpost graffiti-postbox campaign (see here for our post on the issue). The circumstances surrounding …
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