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CLIENT: Changi Airport Singapore PRODUCT: Jetstar flights to Melbourne and Auckland MEDIUM: Print/The Straits Times MARKET: Budget travellers ATTRACTION: The alternating human/sheep passe …
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CLIENT: OCBC PRODUCT: OCBC Business Account MEDIUM: Print/The Straits Times MARKET: Brand-conscious SMEs ATTRACTION: Limited. Whilst the OCBC branding is strong, the black and white visua …
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theviperpit
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... So what do you all think? Is it as intimidating as we (try to) make ourselves out to be?! Comments welcome! . .
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CLIENT: American Express PRODUCT: American Express Rewards Card MEDIUM: Print/The Straits Times MARKET: Rewards-hungry consumers ATTRACTION: With commercial hype reaching fever pitch in t …
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CLIENT: Citibank PRODUCT: New "smart" branch opening MEDIUM: Print/The Straits Times MARKET: Singapore consumers ATTRACTION: Technology, innovation, and "smart" banking, what's not to lik …
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CLIENT: Citibank Singapore PRODUCT: Citi Rewards Card MEDIUM: Print/The Straits Times MARKET: Singapore consumers ATTRACTION: The image of the bauble provides a somewhat prescient reminde …
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CLIENT: SingTel, M1, and StarHubPRODUCT: Blackberry Torch 9800MEDIUM: Print/The Straits TimesMARKET: Tech-savvy consumers in Singapore (i.e. just about everyone) ATTRACTION: New to market …
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CLIENT: DHL PRODUCT: International express shipping MEDIUM: Print/The Straits Times MARKET: Consumers shipping to Europe ATTRACTION: Same wave of yellow optimism as their previous ad, bu …
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CLIENT: DHLPRODUCT: International express shippingMEDIUM: Print/The Straits TimesMARKET: Consumers/businesses APPEAL: Little besides the wave of yellow optimism that greets you as you tur …
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theviperpit
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A little tardy, perhaps, but not enough to deter us from offering our take on Philips’ guerrilla marketing stunt that made headlines just over a week ago. Like the Singpost graffiti post b …
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CLIENT: Sony PRODUCT: VaioMEDIUM: Print/The Straits TimesMARKET: Female consumers (emphasis) ATTRACTION: Little, to be honest. The pink hue is lifeless, and the visual limited. There is a heavy reliance on the Vaio branding and the header and, although we support this ad, it is one that is easily missed. POSITIONING: This ad is all about the relational positioning. Aligning …
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CLIENT: AIA PRODUCT: Brand positioning in AsiaMEDIUM: Print/The Straits TimesMARKET: Consumers in Asia ATTRACTION: Whilst not the most elegant of visuals, the image of a mountain is certai …
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CLIENT: Etisalat PRODUCT: Postpay packageMEDIUM: Print/Daily Mirror (Sri Lanka)MARKET: Mobile phone users looking for flexibility ATTRACTION: For us, the attraction stems from the luminesc …
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CLIENT: Sampath Bank PRODUCT: Branch opening MEDIUM: Print/Daily News (Sri Lanka)MARKET: Consumers in Aralaganwila ATTRACTION: The visual grabs your attention, being refreshingly natural, …
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CLIENT: News First PRODUCT: News FirstMEDIUM: Outdoors billboard/Havelock Road, ColomboMARKET: Affluent local residents and commuters ATTRACTION: The striking visual image, set against a c …
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CLIENT: Great Eastern PRODUCT: BrandingMEDIUM: Print/The Straits TimesMARKET: Families ATTRACTION: The visual is strong and dominates nearly two thirds of the page, so this is likely the m …
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CLIENT: Standard Chartered PRODUCT: Preferred BankingMEDIUM: Print/The Straits TimesMARKET: Young, affluent individuals (we assume) ATTRACTION: Beyond the front page colonisation of blue …
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CLIENT: HSBC PRODUCT: HSBC Business MEDIUM: Print/The Straits TimesMARKET: Small- and medium-sized businesses in Singapore ATTRACTION: HSBC’s advertisements are often breath of fresh air. …
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ATTRACTION: Ensconced within the hubbub of National Day pictures, “ParadeBites”, and audience/participant quotes, readers will already be scanning the page for all the visual cues availab …
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ATTRACTION: It certainly doesn’t look like a condominium ad, which is both a strength and weakness. The blown-away newsprint is interesting and the bright colours attention grabbing, but t …
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