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It's that time of the year again when Mediacorp celebrates the best of the previous year's television commercials with the Viewers' Choice Awards. This is a great initiative as it encourages consumers to think critically about broadcast media and to select from a broad range of industries and advertising styles. For us, however, there are two commercials - one each from the …
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In the main section of today’s Straits Times, AIA ran a full-page “branding” piece. Whilst the concept is interesting (the visual depicts an AIA insurance agent/relationship manager drawn …
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theviperpit
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In the main section of today's Straits Times, Standard Chartered ran a run-of-page ad reminding consumers of the next draw for their Audi giveaway competition. Whilst the ad itself is very simple, it's great to note the revision in slogan from their first ad (click here to see). The first slogan read: You want a new car we give you the perfect excuse We criticised this …
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theviperpit
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With the advertising build-up to Chinese New Year (CNY) in full swing, Tiger Beer appears to be leading the pack with the “May Your Glass Always Be Full In The Year Of The Tiger” commercia …
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theviperpit
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In the home section of today’s Straits Times, the National University of Singapore (NUS) ran a visually enticing ad calling for applications for their undergraduate programmes. Take a look …
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In the main section of today’s Straits Times, Mandarin Gallery ran a full-page ad informing the public of their grand opening on 28th January. Whilst we generally applaud the aesthetic con …
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theviperpit
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In the main section of today’s Straits Times, Nanyang Technological University (NTU) ran a quarter-page ad for their Nanyang MBA with Accountancy Specialisation. Whilst the concept is inte …
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theviperpit
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Last week we caught wind of Standard Chartered’s latest round of re-branding, and today we noticed their first instalment in The Straits Times. First of all we love the moody visual – the …
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theviperpit
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Whilst condominium advertisements are usually the subject of much derision in The Viper Pit (see here), HDB stole our hearts today with their quarter-page "Build-To-Order" flats advert in the main section of The Straits Times. Showcasing their two newest developments - Treegrove @ Woodlands and Punggol Crest - the clarity of the message conveyed is disproportionate to the …
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ST Engineering did a great job with their Singapore Airshow ad in the lifestyle section of today's Straits Times. So simple, yet so effective. By cleverly playing with grayscale and colour, they have created an ad that is visually appealing, commands your attention, and playfully challenges normative stereotypes about engineering companies being dull and lifeless (i.e. …
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Over the past few years Citi have undergone umpteen re-branding exercises. In today’s Straits Times we were introduced to the latest effort, which has a dual focus on “You” and “powered by …
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Today Standard Chartered pleasantly surprised us by producing an excellent ad in the main section of The Straits Times in support of their Audi giveaway competition. We are not fans of Sta …
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Today 100 Plus caught our attention with their sponsorship of the "Straits Times Athlete of the Year" award. Such an award rides on the back of Singapore's recent successes in the SEA Games and upcoming preparation for the inaugural Youth Olympic Games later this year. What caught our attention was the half-page ad they ran, based on the slogan "Conquering Impossibilities". …
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In the main section of today’s Straits Times, Standard Chartered ran a full-page ad in support of the opening of their new branch on the Bukit Timah Road (note the location). As luck would …
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Leafing through the "main" section of today's Straits Times we could hardly believe our eyes when we found another HSBC "Right Fit" advertisement that reflects most of our proposed changes …
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In celebration of the lunar New Year next month, McDonald’s have produced a twelve-piece Doraemon "lucky charm" set that customers can collect. Each charm represents a different animal of …
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In the “life!” section of today’s Straits Times, the lead article, written by Lee Jin Pyn and entitled "Rio's Beaches and Bullets" provides a traveller's account of Rio de Janeiro – one of …
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In the main section of today's Straits Times, The Cotz condominium ran a run-of-page ad that told us absolutely nothing. Beyond the perfunctory map, address, and a telephone number for enquiries, the reader is left with no impression as to why they would want to go and have a look at The Cotz's showflat. Have a look at the ad below, followed by our critique: First, although …
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The front cover and inside page of today’s “home” section of The Straits Times ran a Standard Chartered ad that left us very confused. The front cover is excellent, reading “Give your old …
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CLIENT: News First PRODUCT: News FirstMEDIUM: Outdoors billboard/Havelock Road, ColomboMARKET: Affluent local residents and commuters ATTRACTION: The striking visual image, set against a c …
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