theviperpit 
user profile for theviperpit
Statistics
62
1 (Avg: 0.0161)
2138 (Avg: 34.4839)
Following (0)
Followers (0)
The Viper Pit
We take a critical look at Singapore's creative media.
Blog: http://www.theviperpit-blog.com
Twitter: http://twitter.com/TheViperPit
Facebook: http://www.facebook.com/pages/The-Viper-Pit/246361285740
January 25, 2010
This Month’s Activity
*Chart is only an approximation of the actual activities.
‘Pongs’ and ‘Reads’ use the left scale; ‘Pings’ uses the right scale
Last 5 Pings
ATTRACTION: The dark hues and muted colour scheme make this ad almost antithetical to the advertising rules of attraction (read: bright colours and/or attention-grabbing visuals). It is th … 
Posted by
theviperpit 
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
ATTRACTION: With the build-up to the inaugural Youth Olympic Games (YOG) in full swing, the word “Olympians” and the YOG logo holds a sense of excitement that will attract most readers. P …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
Dear Readers, Over the past few days we have been distilling some of our proprietary Ad Reading materials into a shorter, more palatable version for this blog. These can now be accessed as "pages" on the right-hand toolbar. You can also access them here: Ad Reading 1 : Attraction Ad Reading 2 : Positioning Ad Reading 3 : Analysis Ad Reading 4 : Evaluation Enjoy! And, of …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
The crashing of DBS’s branch, ATM, Nets and Internet banking systems last Monday (5th July) has caused consternation amongst the public, the authorities, and public relations practitioners …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
In The Times (Middle East and Asia edition) last Monday, UAE-based Al-Futtaim Motors ran a full-page ad outlining Lexus’s collection of SUVs. For us, this ad raises interesting questions s …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
Most Popular Pings
In the main section of today's Straits Times, Standard Chartered ran a run-of-page ad reminding consumers of the next draw for their Audi giveaway competition. Whilst the ad itself is very simple, it's great to note the revision in slogan from their first ad (click here to see). The first slogan read: You want a new car we give you the perfect excuse We criticised this …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
It's that time of the year again when Mediacorp celebrates the best of the previous year's television commercials with the Viewers' Choice Awards. This is a great initiative as it encourages consumers to think critically about broadcast media and to select from a broad range of industries and advertising styles. For us, however, there are two commercials - one each from the …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
In the main section of today’s Straits Times, AIA ran a full-page “branding” piece. Whilst the concept is interesting (the visual depicts an AIA insurance agent/relationship manager drawn …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
With the advertising build-up to Chinese New Year (CNY) in full swing, Tiger Beer appears to be leading the pack with the “May Your Glass Always Be Full In The Year Of The Tiger” commercia …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
In the home section of today’s Straits Times, the National University of Singapore (NUS) ran a visually enticing ad calling for applications for their undergraduate programmes. Take a look …
Posted by
theviperpit
- To follow/ignore theviperpit, please sign in to your Ping.sg account.
big