theviperpit 
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The Viper Pit
We take a critical look at Singapore's creative media.
Blog: http://www.theviperpit-blog.com
Twitter: http://twitter.com/TheViperPit
Facebook: http://www.facebook.com/pages/The-Viper-Pit/246361285740
January 25, 2010
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It's that time of the year again when Mediacorp celebrates the best of the previous year's television commercials with the Viewers' Choice Awards. This is a great initiative as it encourages consumers to think critically about broadcast media and to select from a broad range of industries and advertising styles. For us, however, there are two commercials - one each from the …
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In the main section of today’s Straits Times, AIA ran a full-page “branding” piece. Whilst the concept is interesting (the visual depicts an AIA insurance agent/relationship manager drawn …
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In the main section of today's Straits Times, Standard Chartered ran a run-of-page ad reminding consumers of the next draw for their Audi giveaway competition. Whilst the ad itself is very simple, it's great to note the revision in slogan from their first ad (click here to see). The first slogan read: You want a new car we give you the perfect excuse We criticised this …
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With the advertising build-up to Chinese New Year (CNY) in full swing, Tiger Beer appears to be leading the pack with the “May Your Glass Always Be Full In The Year Of The Tiger” commercia …
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In the home section of today’s Straits Times, the National University of Singapore (NUS) ran a visually enticing ad calling for applications for their undergraduate programmes. Take a look …
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CLIENT: Changi Airport Singapore PRODUCT: Jetstar flights to Melbourne and Auckland MEDIUM: Print/The Straits Times MARKET: Budget travellers ATTRACTION: The alternating human/sheep passe …
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CLIENT: OCBC PRODUCT: OCBC Business Account MEDIUM: Print/The Straits Times MARKET: Brand-conscious SMEs ATTRACTION: Limited. Whilst the OCBC branding is strong, the black and white visua …
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... So what do you all think? Is it as intimidating as we (try to) make ourselves out to be?! Comments welcome! . .
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CLIENT: American Express PRODUCT: American Express Rewards Card MEDIUM: Print/The Straits Times MARKET: Rewards-hungry consumers ATTRACTION: With commercial hype reaching fever pitch in t …
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CLIENT: Citibank PRODUCT: New "smart" branch opening MEDIUM: Print/The Straits Times MARKET: Singapore consumers ATTRACTION: Technology, innovation, and "smart" banking, what's not to lik …
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