Recently, we organised an Open Room event at The Screening Room for bloggers to meet Yasmin Ahmad, the director of the Ministry of Community Development, Youth and Sports latest commercial, simply entitled “Family.”It’s a simple commercial with one simple message. love that is found in the family.Yasmin is indeed a true storyteller, who uses unconventional, ...

i’ve been blogging for about six years already, and so far, there have been no flame wars going on my personal blog that i can recount. It might not be a big thing to you.. but for many corporations thinking about starting to blog, it’s a really big step and they might be rather apprehensive ...

Not a client of ours here in Singapore, but very very impressive (to me at least!)I love the way EA identified a user-posted glitch on their Tiger Woods’08 title, and instead of spending hundreds of thousands buying advertising space on television networks, promoting it in banner ads or even spamming you on facebook, simply posted ...

Verge Singapore is a one-day event that happens this Friday, May 23 from 9am - 6pm at CHIJMES. There’s a variety of sessions touching a range of topics from mobile marketing to social networking, and I’m hoping to land some blogger invitations from the organizers. Email me if you’re interested in attending.Highlights of some of ...

if you haven’t already seen this, i hope it inspires you somewhat that this is a new age of information we’re drawing ourselves into, and the old ways.. well, they’ve laid a great foundation, but they’re going to have to be used to giving some of that control over to us - the user.

The objective of Your Blog™ Open Room session was simple; to enable bloggers to market their blogs like brands. The intention was perversely innocent; we wanted to give back to the communi …

i’ve been blogging for about six years already, and so far, there have been no flame wars going on my personal blog that i can recount. It might not be a big thing to you.. but for many corporations thinking about starting to blog, it’s a really big step and they might be rather apprehensive ...

You’ve probably heard people going “Everyone is on Facebook”. But… is that really the case for Asia Pacific? I chanced upon this blog by Eric Baillargeon, and the Facebook numbers on it simply left me drooling. Eric obtained his global penetration figures from the the Facebook ad center and has been extremely generous ...

One of the topics that was just presented at Ogilvy’s Verge digital summit, which is taking place right now.Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value. In an attempt to provide direction to marketers and brands, we ...

A useful way to understand social networks is to see them as coffeehouses without geographic boundaries, where like-minded people gather to interact with each other when they feel like it.