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Head on down to Managing Through Flu to stay up to date on all matters pertaining to the Swine Flu pandemic.Our Health team in Hong Kong have developed a simple aggregation site that provides RSS links to Google News regarding Swine Flu, Twitter links to CDC Emergency that responds to public health emergencies and even ...
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An excellent video released by TED.com, of Sir Ken Robinson making an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity. What say you?
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A useful way to understand social networks is to see them as coffeehouses without geographic boundaries, where like-minded people gather to interact with each other when they feel like it.
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Dear all,We’re changing our clothes.. Clothes for our blog that is. Bear with us for the next couple of days or so, as we start dressing up and getting pretty. During this period, all comments and posts will be disabled. Your kind understanding on this will be deeply appreciated.And oh, Happy Easter everyone!
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The objective of Your Blog™ Open Room session was simple; to enable bloggers to market their blogs like brands. The intention was perversely innocent; we wanted to give back to the communi …
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Here’s an interesting report done up by ZDNet, a news site / blog that covers the beat in the Technology industry. It’s called “Is Social PR For Real? Which Agencies Get It?”A timely article, with some great research insights from internal PR directors / managers followed by chief marketing officers / vice presidents of marketing ...
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I came across this Quantcast summary that shows the tremendous growth of Twitter over the last 5 months. It now reaches over 4 million US visitors monthly. Not surprisingly, the audience skews younger (18-34) and typically visit sites such as Techcrunch and TVsquad.com. What did surprise me, however, is that there are slightly more women ...
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Wow. Pat and I just had a great time learning from Chris Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide. That’s a pretty big role, if you consider that my position is somewhere really low in the food chain. But you know what’s the best thing? Chris doesn’t behave like that.. He embraces ...
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Hi everyone,Christopher Graves, our President & CEO of Ogilvy PR Asia Pacific is currently in town! We are taking this opportunity to invite everyone, and anyone to ask him any questions they may have pertaining to Social Media. We will be interviewing him on video, of which will be shared with everyone on The Open ...
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We started talking about this study in September last year and it’s now ready for download.We’ve covered 12 countries in Asia and we hope you’ll find the insights useful in helping to gain a better understanding of how to benefit from interacting with customers through social media.Thanks to everyone who’s helped with this, as well ...
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Not a client of ours here in Singapore, but very very impressive (to me at least!)I love the way EA identified a user-posted glitch on their Tiger Woods’08 title, and instead of spending hundreds of thousands buying advertising space on television networks, promoting it in banner ads or even spamming you on facebook, simply posted ...
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I hate using the phrase “pitching bloggers” ‘cuz it sets my teeth on edge and I think creates a negative perception from the get-go…but for lack of a better phrase, here are 11 points straight from one horse’s mouth that every communications professional should hard-code into their heads. We need to stop propagating PR flackdom!I ...
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To all our digerati friends, we hope you can join us for another Open Room chat ‘n chill session ‘cuz we’ve got Rohit coming to spend a couple of days with us. The face behind the award-winning Influential Marketing Blog needs little introduction, and will be coming to town fresh off a stint in Beijing, ...
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You’ve probably heard people going “Everyone is on Facebook”. But… is that really the case for Asia Pacific? I chanced upon this blog by Eric Baillargeon, and the Facebook numbers on it simply left me drooling. Eric obtained his global penetration figures from the the Facebook ad center and has been extremely generous ...
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If you’ve been in Singapore for the past few years, you probably know who Mr Brown is. The self proclaimed “L’infantile terrible of Singapore” does not hold back much on his views on current affairs and politics in Singapore. With Mr Brown’s unrivaled wit and humour, it is little wonder that his blog is one ...
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Recently, we organised an Open Room event at The Screening Room for bloggers to meet Yasmin Ahmad, the director of the Ministry of Community Development, Youth and Sports latest commercial, simply entitled “Family.”It’s a simple commercial with one simple message. love that is found in the family.Yasmin is indeed a true storyteller, who uses unconventional, ...
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OgilvyOne Singapore recently caught up with Dr. Vinton G. Cerf a.k.a “The Father Of The Internet” and currently VP, Chief Internet Evangelist for Google. We’ve managed to catch some really insightful content from the video interview we’ve had with him. He shares with us some advice on how brands should leverage social media and also ...
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If you were present at the Ogilvy Singapore Verge Digital Summit, a million thank yous for making it down. I hope your time spent there was fruitful because it certainly was for me. I’ve always believed in the one true constant of life: Change. More and more consumers in Asia Pacific are going online and ...
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One of the topics that was just presented at Ogilvy’s Verge digital summit, which is taking place right now.Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value. In an attempt to provide direction to marketers and brands, we ...
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if you haven’t already seen this, i hope it inspires you somewhat that this is a new age of information we’re drawing ourselves into, and the old ways.. well, they’ve laid a great foundation, but they’re going to have to be used to giving some of that control over to us - the user.
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