Recently, we organised an Open Room event at The Screening Room for bloggers to meet Yasmin Ahmad, the director of the Ministry of Community Development, Youth and Sports latest commercial, simply entitled “Family.”It’s a simple commercial with one simple message. love that is found in the family.Yasmin is indeed a true storyteller, who uses unconventional, ...

i’ve been blogging for about six years already, and so far, there have been no flame wars going on my personal blog that i can recount. It might not be a big thing to you.. but for many corporations thinking about starting to blog, it’s a really big step and they might be rather apprehensive ...

Not a client of ours here in Singapore, but very very impressive (to me at least!)I love the way EA identified a user-posted glitch on their Tiger Woods’08 title, and instead of spending hundreds of thousands buying advertising space on television networks, promoting it in banner ads or even spamming you on facebook, simply posted ...

Head on down to Managing Through Flu to stay up to date on all matters pertaining to the Swine Flu pandemic.Our Health team in Hong Kong have developed a simple aggregation site that provides RSS links to Google News regarding Swine Flu, Twitter links to CDC Emergency that responds to public health emergencies and even ...

A useful way to understand social networks is to see them as coffeehouses without geographic boundaries, where like-minded people gather to interact with each other when they feel like it.

The objective of Your Blog™ Open Room session was simple; to enable bloggers to market their blogs like brands. The intention was perversely innocent; we wanted to give back to the communi …