orionson 
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Caught sight of news of Eunice Olsen being chosen as the spokeswoman for Redken in Singapore from Marketing Interactive. A press statement issued by L'Oreal Singapore said Olsen was the perfect choice with her graceful sophisticiation and perfect marriage of brain, beauty, attitude and style.This kinda made me wonder, what goes into the criteria for selecting a face of a …
Something about Brand Advocacy which I have keen interest in exploring. Will come back and touch on it when time allows. Let me know your views if any. Cheers!http://www.webershandwick.com/Default.aspx/Insights/ThoughtLeadership/ThoughtLeadership/2007/Advocacy-TheNextWave
Currently doing a case study on a suncare brand in Singapore. Went for an session with the brand manager to gain an in-depth understanding of the brand's history, values and functions thus far.The brand is actually looking at exploring into a whole new market: the youth market with a whole new product range. However, one distinctive point that struck me during the session was …
This is a follow up from my previous post about Online Adverts.Today, while on MSN, at the bottom of the window displayed the words " Discover the NUS difference for yourself. Visit joinus.sg " Then while I was on Facebook, this large and rather noticeable ad by NTU caught my attention at the side.Guess the competition is really tough these days among the Universities. They …
Edelman and StrategyOne (their research arm) did a finding in October 2007 about what consumers' views on good causes and what they thought about brands and social purposes.The StudyAcross nine countries (Brazil, US, India, China, Japan, Italy, UK, Canada, Germany), 5600 consumers revealed their attitudes about social purpose, the actions they take on their personal beliefs, …
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I finally found time on this Friday night to read articles of interest to me. Came across this post by Valeria Maltoni: Leading Brands Lead.She pointed out 3 things that leading brands have, which are1) Ability to improvise2) Focus on one or two things that set them apart: Niches3) They spend more time on things that count: their customers.It was a delightful post overall, …
Something about Brand Advocacy which I have keen interest in exploring. Will come back and touch on it when time allows. Let me know your views if any. Cheers!http://www.webershandwick.com/Default.aspx/Insights/ThoughtLeadership/ThoughtLeadership/2007/Advocacy-TheNextWave
Currently doing a case study on a suncare brand in Singapore. Went for an session with the brand manager to gain an in-depth understanding of the brand's history, values and functions thus far.The brand is actually looking at exploring into a whole new market: the youth market with a whole new product range. However, one distinctive point that struck me during the session was …
Caught sight of news of Eunice Olsen being chosen as the spokeswoman for Redken in Singapore from Marketing Interactive. A press statement issued by L'Oreal Singapore said Olsen was the perfect choice with her graceful sophisticiation and perfect marriage of brain, beauty, attitude and style.This kinda made me wonder, what goes into the criteria for selecting a face of a …
This is a follow up from my previous post about Online Adverts.Today, while on MSN, at the bottom of the window displayed the words " Discover the NUS difference for yourself. Visit joinus.sg " Then while I was on Facebook, this large and rather noticeable ad by NTU caught my attention at the side.Guess the competition is really tough these days among the Universities. They …
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