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Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is … 
With more than 400 million global users, Facebook has grown exponentially to supersede the likes of Friendster and MySpace. On top of that, data proves that Facebook has also overtaken email as the preferred sharing channel amongst your group of friends.Never forget that Facebook users are also intensive Internet surfers; averaging a usage of 25 ... 
According to a study done by Chadwick Martin Bailey and iModerate Research Technologies, consumers who follow a brand on Facebook and Twitter are more likely to recommend a purchase item or service. The study is based on more than 1,500 consumers found that 60% of Facebook fans and 79% of Twitter followers are more likely ... 
Mention Steve Jobs, and almost everyone can immediately relate that name to Apple. He is the CEO of Apple, which he co-founded in 1976. Even though he is known for his charismatic and insp … 
Image via CrunchBaseRecently, Facebook announced that they’ll replace the ‘Facebook Connect’ feature with their preferred ‘like’ functionality feature. This update is the latest amongst a … 
You fervently believe that your site has a ton of useful and helpful information for readers but do they know themselves? A conclusive study done by Jakob Nielsen concludes that web users spend 80% of their time looking at information above the page fold and only 20% of their attention below the fold, once they ... 
With the rapid growth of Twitter, naturally there’ll be a slew of slogan t-shirt and witty e-greeting card companies on the Web to ride on this wave. One particular company, Someecards, ca … 
Some people say advertisement is a big waste of money with the advent of social media but I do not agree with that statement. It is an important part of marketing and there’s no escape fro … 
Pew Research recently released a study that focuses on individuals’ online identities, which takes into consideration reputation management and what people are really using online social t … 
Facebook has proved to be a very important tool for the 1.5 million local businesses that are on it but what happens if it turns against you? Last week, Nestle got into a sticky situation on their Facebook page.The situation began when environmental protection group Greenpeace, who are known for their unorthodox methods of gaining ... 
In Singapore, meritocracy is a a fundamental principle in the education system. Academi c grades are considered as objective measures of the students’ ability and effort and having go … 
At just the age of 23, Stefani Joanne Angelina Germanotta more or more frequently known as Lady Gaga has rocketed to global fame is less than two years. Playing piano by ear from the age of 4, she went on to write her first piano ballad at 13 and began performing at New York nightclubs ...
A survey conducted by the Society of Digital Agencies, the 2010 Digital Marketing Outlook revealed that social media will be top priority for digital marketers. The results were derived from 1,000 executives from major global brands, traditional and digital agencies, vendor and service providers that operate in the digital space, as well as freelance and ...
Do you run your blog alone like me? Have you ever wondered, how are you going to be able to post articles on a timely basis, when you’re disconnected from the Internet for a period of time … 
Facebook just keeps getting better as days past by; depends on how you see it though. After a few days of rolling out their new search suggestion feature, indicating that they are serious about search, Facebook has now announced that they are going to release a new feature soon in April; location-based service according to ... 
Heard of OK Go before?How about the band that released the music video on YouTube performing their song Here It Goes Again, while moving around on Treadmills? Well, that video propelled th … 
There’s been a lot of talk about Facebook’s privacy mess for days now. I bet we all know the story, right? Privacy controls are broken, everyone is getting irritated, and Facebook’s … 
Have you heard Six Degrees of Separation? In case you have not, it refers to the idea that everyone is at most six steps away from any other person on Earth, so that a chain of, “a friend of a friend” statements can be made to connect any two people in six steps or less. ... 
A survey released by leading IT security company, Sophos, reveals that 95% of those surveyed opposed to the idea of Facebook tweaking their privacy policy; so that’ll the information could … 
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