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With all the hype over iPad these past few months, I would like to shift the attention of everyone towards one of their older product; the iPhone. Their market growth under the smartphone market has grown 10 times as much compared to their other competitors, over a period of one year.However, Apple is still only ...
via AdsoftheWorldAdvertising Agency: Colenso BBDO, Auckland, New ZealandArt Directors / Copywriters: Lisa FedyszynExecutive Creative Director: Nick WorthingtonCreative Director: Steve CochranDeputy Creative Director: Karl W FleetCopywriter / Art Director: Jonathan McMahonPhotographer: Troy Goodall###OpinionThis is another fantastic billboard ad by the BBDO crew to promote …
Before we can make a change, we need to recognize why change seems impossible. Hence, the importance of learning to recognize the six sources of influences that are opposing your intended …
I was intrigued by the data ShareThis released through their blog, so I went to dig further on the value of sharing and the reasons why we share. It is not surprising that the rate of sharing done has increased by two folds in 2009; that is 200 percent increment in the number of sharing ...
With more than 400 million global users, Facebook has grown exponentially to supersede the likes of Friendster and MySpace. On top of that, data proves that Facebook has also overtaken email as the preferred sharing channel amongst your group of friends.Never forget that Facebook users are also intensive Internet surfers; averaging a usage of 25 ...
With the rise of digital alternatives to traditional publication, there has been a lot of talk regarding the extinction of the latter. In a previous post of mine, I covered a press release of Outsell which dictates that digital and online advertising and marketing will overtake print in 2010; given its slow growth rate.Publication will ...
Many think that social media is the silver bullet to marketing where if one puts all of their resources into it, they will most definitely succeed. To substantiate the previous claim, it …
Piracy has been rampant since the early 13th century BC. However, the context of piracy has changed numerous times over the centuries. Today, piracy refers to copyright infringement or als …
Image by dannysullivan via FlickrAn interesting report, conducted by the Network Box, has revealed some interesting stats about our beloved Internet. It was concluded that more business traffic goes to Facebook than to any other Internet site. Analysis of 13 billion URLs used by businesses in the first quarter of 2010 show that 6.8% of ...



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