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The general consensus for most businesses is to go online to spread their name; what we call buzz. The buzz around brands on the news, tweets, blogs and other social media platforms that s … 
Before we begin, let’s take a look at the difference between Public Relations, Advertising and Sponsored conversation. Here is a table kindly put together by Forrester Research.I’m sure ev …
Google Maps was said to be a way of organizing the world’s information geographically according to one of its creators, Lars Rasmussen. I remembered that there was a time not too long ago … 
In what is becoming an increasingly competitive business environment, advertisers are beginning to turn to an alternative approach to communicate their messages to their target audience. I … 
These past few years, online media formats have steadily marched towards market dominance; proven by the latest press release of Outsell. According to the Burlingame, CA and London, UK based research company, spending on digital and online advertising and marketing will overtake print in 2010. Outsell includes categories such as search, webinars, business events under ... 
I’m sure everyone by now has heard of Google; the world’s preferred search engine. They are a multinational public cloud computing and Internet search technologies corporation who hosts an …
I was reading my usual items on Google Reader where I came across this peculiar article regarding Britons buying friends for their own social networking sites. Here is an extract of the article Pay Pals from The Sun:LONELY Brits are so desperate to look popular online they are “buying” friends for social networking sites.They pay ...
Google Maps was said to be a way of organizing the world’s information geographically according to one of its creators, Lars Rasmussen. I remembered that there was a time not too long ago … 
Image via CrunchBaseExperian Hitwise recently announced that “Facebook” was the top organic search term in the U.S. during the four weeks ending March 27, 2010 amongst the three majo …
With the increasing number of users on Twitter, a lot of people believe that this could be their silver bullet to save their businesses. But is this true? As I had previously explained in my post; Get Real With Social Media, there are too many people out there proclaiming that they are the go-to person ...
via AdWeek###Opinion“Consumers clearly connected with the Rubbermaid creative treatment,” said Ace Metrix CEO Steve Goldman. The most memorable part of the ad would be the tidal wave of other containers that proves to be overbearing for the lady in the video. The ad is simple, quirky and relevant to the target audience of housewives.
It was recently announced by GetJar; the world’s largest cross platform app store, that the web and mobile messaging service provided eBuddy has surpassed the 50 million download marks for … 
I am very sure that everyone has seen or at least heard of Apple’s Get A Mac advertisement that has been populating online video sites since 2006. As of May 20, 2010, we can now say goodby … 
It came, it saw and it won the pockets of many; hopefully the success they had was not just a flash in the pan. The iPad sold more than 300,000 units on their opening day and the number just continues to rise as the days go by.Recently, Apple announced that all their iPhone 3GS and ... 
How many of us check our social media sites as often as we can from the time we wake up in the morning to the moment that we call it a day? I do, as well as 1,000 other individuals surveye … 
If not for Twitter, I would have never met people that share the same interest as much I do; social media marketing. One particular person that stood out in my Twitter following list would be Tim Ho; a regional digital strategist based in Hong Kong for Ogilvy 360 Digital Influence Asia Pacific; he blogs at ... 
I’m sure almost everyone on Twitter have come across user accounts with “get more followers here” spamming you mindlessly; well I did and still am getting so. It’s pretty sad to see that m …
To continue what I wrote previously on ‘The Correlation Between Females & Ads’, I was updated on a recent survey done by Harris Interactive. The survey showed that over 46% of women w …
Image via CrunchBaseOn Twitter, I bet everyone has seen a few tweets containing quotes by ‘famous’ people being spread around by the people that you’re following. How about those big brand … 
The millennials are young adults described as the first group to have come of age in a highly Internet-connected world. Also known as the Net Generation, their year of birth falls around 1985 to 1992, they are expected to be able to use the computer to access the Web and other technologies to communicate and ... 
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