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It's been a while since my last post and so much has happened globally from a marketing trends perspective, it's impossible to even start summarizing my own reflections. From case studies to general best practices, i was thinking about what best to pen down when i decided to just pick a topic and gnaw away "Is data turning SMS marketing redundant?" . The disclaimer is i am …
There is an App for everything. But does everything need to be "App-ed?" Over the past year, Apps have dominated the innovation conversation amongst many creative planners, branding/product managers and marketing professionals worldwide. We see Apps that range from the integrated ( sales -force mobile) to the redundant ones (paragon app anyone?). I can see the value …
I read Seth Godin's "Purple Cow" again last week and it's pretty amazing how every different read yields a unique and different response. (Kinda like Willy Wonka's varied flavored candy).I found myself thinking more and more about how true some of his observations were. The basic idea is simple enough, your brand/product needs to be outstanding amongst a sea of mediocrity. ( …
There has been a lot of debate about the effectiveness of Bluetooth (aka “toothing“) as a mobile marketing technique. As a technology, it undoubtedly holds promise–the key is in implementa …
For all who don’t know, Singapore is one of only 3 countries in the world where NOKIA has rolled out its “comes with music” service. All new owners of a NOKIA “comes with music” phone get …
We just recently concluded a very enjoyable speaking engagement in Hong Kong and met with some of the brightest and creative minds in the industry. There was an amazing opportunity for Mob …
You might have noticed the blog has been quiet for about 2 weeks now, and although i would like to cite "lack of inspiration", twitter and procrastination probably answers it better. Howev …
You've read it before, probably blogged about it too. These days, it's all about the conversation isn't it? Everywhere we turn our head, somebody out there seems to be preaching that brands need to open up conversation in order to understand, improve and connect with their audience. There is this idea that in every boardroom, there is this 1 man, tight lipped, arms akimbo …
Whats the biggest impact the mobile phone world has made on your life over the last 4 or 5 years? Here's Will.i.am from the black eyed peas and Kevin Spacey sharing their thoughts on the future of mobileIt's interesting that Kevin Spacey refers to mobile as the "new media". The industry hasn't caught up with the technology because the technology bypassed the industry's …
Whats the biggest impact the mobile phone world has made on your life over the last 4 or 5 years? Here's Will.i.am from the black eyed peas and Kevin Spacey sharing their thoughts on the future of mobileIt's interesting that Kevin Spacey refers to mobile as the "new media". The industry hasn't caught up with the technology because the technology bypassed the industry's …
Put yourself into the shoes of one of the big 3 Telcos here in Singapore for 1 minute. Assuming you had all power to drive strategy for market share expansion, would you focus on the best promotions possible to lure and flirt and chase after potential customers on rival service providers? Or would you put attention on retention programs to keep existing customers? Most would …
Put yourself into the shoes of one of the big 3 Telcos here in Singapore for 1 minute. Assuming you had all power to drive strategy for market share expansion, would you focus on the best promotions possible to lure and flirt and chase after potential customers on rival service providers? Or would you put attention on retention programs to keep existing customers? Most would …
I'm 24 hours away from completing a 2 week long national service course and this is my 1st blog post since i first went back to wearing my charming greens and black boots. I decided to treat myself to the grammy's on cable and the lack of a mobile presence was outstanding. 1) Why invade my show with " Buy the Cd in stores now!" ads every 10 minutes when its obvious the shift …
I'm 24 hours away from completing a 2 week long national service course and this is my 1st blog post since i first went back to wearing my charming greens and black boots. I decided to treat myself to the grammy's on cable and the lack of a mobile presence was outstanding. 1) Why invade my show with " Buy the Cd in stores now!" ads every 10 minutes when its obvious the shift …
What's left for television? We all know viewership is declining, content is being offered across multiple competing access points, the effectiveness of the channel is being questioned all the time by marketers and advertisers alike. Is the death of television advertising inevitable? I'm gonna stick my neck out and say "No." My daughter who is 3 , considers the tube to be the …
What's left for television? We all know viewership is declining, content is being offered across multiple competing access points, the effectiveness of the channel is being questioned all the time by marketers and advertisers alike. Is the death of television advertising inevitable? I'm gonna stick my neck out and say "No." My daughter who is 3 , considers the tube to be the …
You probably already know that social media can be a real vacuum cleaner of time. Try clocking in the number of hours you spend tweeting/blogging and facebooking/myspacing. I'm pretty sure the final figure will be pretty jaw dropping. ( as of now, i've officially clocked 3 hours and 27 minutes)This has really helped me look at the "WHY" with a whole new perspective. When i …
Hi, as part of my occasional startup review, Ogywawa has come under the spotlight recently for it's innovative use of web to mobile commerce. It allows you to buy drinks ( it has since expanded to include meals and other FMCG goods) for friends via a website that will deliver a mobile coupon to your friend's phone.Sounds very interesting yes? Well, i have never tried the …
Hello 2009! This is my first post for the year and i think it's apt that i start off on an issue most marketers are thinking about. Yesterday, ch 5 news reported that the National Wage council will be reviewing salaries and one prediction is that skilled workers will continue to have a rosy outlook while supporting roles such as marketing might be in some danger. Salaries …
Twitter has made Dell $1 million bucks in revenue. This is such major news for 2 main reasons.1) It proves Social media can be "cash in hand" profitable2) It begs us to examine the "How the hell they made this happen?"I'm sure the article from Internet news will spark a gazillion emails from CEOs and MDs down to line level digital managers telling them to get their ass on …
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