Sort By:
Here is something different on this blog. My experiences, thoughts and learning over the last week.#BarCampSG4Last Saturday (21 Nov), I attended BarCamp Singapore 4, organised by Preetam Rai and Kelvin Ng. Sponsored and held at IDA Singapore (also co-sponsored by Yahoo! SG and Hackerspace.SG), BarCamp was open to all. This being my first attendance at ... 
I think we have to agree that traditional offline marketing is still a crucial business initiative even in today’s consumer markets. As much as I am a huge advocate of bringing people onli … 
I am almost finished setting up this blog and happy to welcome you to my new domain!Why I Went Self-Hosted?I felt constrained being on the Wordpress.com platform at http://groovygenie.wordpress.com, although it is a simple and easy to use blogging platform. The inability to customise themes or add plugins to Wordpress.com really felt punishing and suffocated ... 
I am almost finished setting up this blog and happy to welcome you to my new domain!Why I Went Self-Hosted?I felt constrained being on the Wordpress.com platform at http://groovygenie.wordpress.com, although it is a simple and easy to use blogging platform. The inability to customise themes or add plugins to Wordpress.com really felt punishing and suffocated ... 
Here is something I received last Saturday morning, what I termed as ‘Door Spam’, leaflets/flyers stuck on the front door grille. It is a leaflet for a condominium development. Which one? … 
Here is something I received last Saturday morning, what I termed as ‘Door Spam’, leaflets/flyers stuck on the front door grille. It is a leaflet for a condominium development. Which one? … 
Here is something I received last Saturday morning, what I termed as ‘Door Spam’, leaflets/flyers stuck on the front door grille. It is a leaflet for a condominium development. Which one? … 
Updated 13/11: This post also appears as a guest blog post on Penn Olson. I was recently reading an early chapter of Al and Laura Ries’ ‘The Origin of Brands’ and was struck by this conce … 
Updated 13/11: This post also appears as a guest blog post on Penn Olson. I was recently reading an early chapter of Al and Laura Ries’ ‘The Origin of Brands’ and was struck by this conce … 
I was recently reading an early chapter of Al and Laura Ries’ ‘The Origin of Brands’ and was struck by this concept:The world’s best and long-lasting brands were typically created by a div … 
Conversations. Being social is about being conversant. In all of its forms, be it business discussions, friendly discourses or family chats, it follows a certain, two-way norm: a question, an answer, then repeat. A question, an answer, then repeat. An almost cyclical activity, but really valuable in facilitating the exchange of information and sentiments between ... 
Conversations. Being social is about being conversant. In all of its forms, be it business discussions, friendly discourses or family chats, it follows a certain, two-way norm: a question, an answer, then repeat. A question, an answer, then repeat. An almost cyclical activity, but really valuable in facilitating the exchange of information and sentiments between ... 
Conversations. Being social is about being conversant. In all of its forms, be it business discussions, friendly discourses or family chats, it follows a certain, two-way norm: a question, an answer, then repeat. A question, an answer, then repeat. An almost cyclical activity, but really valuable in facilitating the exchange of information and sentiments between ... 
A Twitter case study on getting brands to understand the need for interaction and relevant content. Featured brands: Royal Plaza on Scotts and Hundred Trees Condominium 
A Twitter case study on getting brands to understand the need for interaction and relevant content. Featured brands: Royal Plaza on Scotts and Hundred Trees Condominium 
Talk about itself. All the time. David Meerman Scott has something to say about this. Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter … 
The importance of online branding is, without doubt, equally applicable for both businesses and individuals. With increased emphasis on branding through digital marketing efforts and social media engagement these days, the need for reputation management and preservation becomes critical. One wrong move or erratic online behavour may spell public relations disaster, brand … 
The importance of online branding is, without doubt, equally applicable for both businesses and individuals. With increased emphasis on branding through digital marketing efforts and social media engagement these days, the need for reputation management and preservation becomes critical. One wrong move or erratic online behavour may spell public relations disaster, brand … 
The importance of online branding is, without doubt, equally applicable for both businesses and individuals. With increased emphasis on branding through digital marketing efforts and social media engagement these days, the need for reputation management and preservation becomes critical. One wrong move or erratic online behavour may spell public relations disaster, brand … 
Recently I was asked this question ‘Tell me why Wisma Atria should have a Twitter account’. Wisma Atria is a major mall on Orchard Road, Singapore that has pretty much reinvented itself wi … 
…