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The importance of online branding is, without doubt, equally applicable for both businesses and individuals. With increased emphasis on branding through digital marketing efforts and social media engagement these days, the need for reputation management and preservation becomes critical. One wrong move or erratic online behavour may spell public relations disaster, brand … 
Talk about itself. All the time. David Meerman Scott has something to say about this. Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter … 
By now you must have realised my fascination for augmented reality. It has all been really ‘cool’ without much real-life application (yet) outside of games and layering the real world with … 
Recently I was asked this question ‘Tell me why Wisma Atria should have a Twitter account’. Wisma Atria is a major mall on Orchard Road, Singapore that has pretty much reinvented itself wi …
This literature review was written as part of my final project for the BA (Hons) Marketing Management program I had attended. I personally thought it was a lot of fun getting this together, especially enjoyed the tons of reading. A lot of insights and new ideas were formed during the process of writing this. See ...
Conversations. Being social is about being conversant. In all of its forms, be it business discussions, friendly discourses or family chats, it follows a certain, two-way norm: a question, an answer, then repeat. A question, an answer, then repeat. An almost cyclical activity, but really valuable in facilitating the exchange of information and sentiments between ... 
I think we have to agree that traditional offline marketing is still a crucial business initiative even in today’s consumer markets. As much as I am a huge advocate of bringing people onli … 
Are we really a First World country with a world-class service industry serving the economy? Certainly not if our still unresolved issue with Singapore Post (SingPost) is a yardstick for m … 
Here is something I received last Saturday morning, what I termed as ‘Door Spam’, leaflets/flyers stuck on the front door grille. It is a leaflet for a condominium development. Which one? … 
How can a company who gives its product away for free be extremely profitable (billions in revenue!)? Chris Brogan says it nicely here on how Red Hat does business by involving the community.In a really connected world, no one can go it alone. Apart from the community that supports and develops your products (in tech ... 
I am almost finished setting up this blog and happy to welcome you to my new domain!Why I Went Self-Hosted?I felt constrained being on the Wordpress.com platform at http://groovygenie.wordpress.com, although it is a simple and easy to use blogging platform. The inability to customise themes or add plugins to Wordpress.com really felt punishing and suffocated ... 
Here is something different on this blog. My experiences, thoughts and learning over the last week.#BarCampSG4Last Saturday (21 Nov), I attended BarCamp Singapore 4, organised by Preetam Rai and Kelvin Ng. Sponsored and held at IDA Singapore (also co-sponsored by Yahoo! SG and Hackerspace.SG), BarCamp was open to all. This being my first attendance at ... 
The Standard Chartered Singapore Marathon 2009 came around last Sunday. I eventually ticked another item off my New Year ’s Resolutions list by completing the 21km half-marathon, my first … 
If you are in Settings in your Twitter profile page, have you noticed… Funny thing is, I have never received a newsletter from Twitter. Nor any other communication since signing up.Or … 
A couple of days ago, Rakesh Roja asked this Twitter question on LinkedIn Answers: How to Increase Twitter followers? Which of the two is a good strategy to increase Twitter followers for business purpose and not play number game? 1) Follow large number of members who will follow you in return to ... 
I am almost finished setting up this blog and happy to welcome you to my new domain!Why I Went Self-Hosted?I felt constrained being on the Wordpress.com platform at http://groovygenie.wordpress.com, although it is a simple and easy to use blogging platform. The inability to customise themes or add plugins to Wordpress.com really felt punishing and suffocated ... 
The 2nd annual Mobile Marketing Forum Asia Pacific 2010 (MMAF) is currently underway in Grand Copthorne Waterfront Hotel, Singapore. Since 13 April, industry experts and players have been … 
Full disclosure: I admit I am a technology geek and, unabashedly, a Google fanboy. I am always fiddling with my gadget of choice (my Google Nexus One phone), customising my Google C … 
When Jason Parker wrote to ask if he could use an academic work of mine for his Social Media appreciation class at the University of Chicago Graham School of General Studies, I was thrilled. It also dawned upon me that social media is certainly worth all that time and effort.How did Jason, Adjunct Professor ... 
The hot topic of discussion in the social web right now is Facebook’s push towards becoming a more public platform and its ‘shenanigans’ with your privacy. There is now an organised … 
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