The importance of online branding is, without doubt, equally applicable for both businesses and individuals. With increased emphasis on branding through digital marketing efforts and social media engagement these days, the need for reputation management and preservation becomes critical. One wrong move or erratic online behavour may spell public relations disaster, brand …

By now you must have realised my fascination for augmented reality. It has all been really ‘cool’ without much real-life application (yet) outside of games and layering the real world with …

This literature review was written as part of my final project for the BA (Hons) Marketing Management program I had attended. I personally thought it was a lot of fun getting this together, especially enjoyed the tons of reading. A lot of insights and new ideas were formed during the process of writing this. See ...

I’ve lost track the number of times a friend or a peer told me: “I’m too old to study”, “I have no time and I won’t be able to complete the program”, “It’s too much hassle”, etc. Indeed, e …

I had an enjoyable chat over coffee with Anol and Josh from B2Bento last evening. Among other topics, we spoke and debated about how ‘social media’ can be an organisational tool to encoura …

This post first appeared in an internal employee ‘email-cast 217; by yours truly. Adapted for general reading. Singaporeans like to complain, right? We complain about everything! Why is it flooding in Orchard Road? Why are MRT fares expensive? Why watching World Cup on cable is so expensive? Why is the weather so hot/cold? Okay lah, let’s ...