coolinsights 
user profile for coolinsights
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March 25, 2007
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As I was going home last night, I spotted this slip of paper under my door. I think it can easily qualify as the most dodgy looking piece of marketing material ever conceived by mankind.PS - The wet spot on the right isn't purposefully created to add to the filth. Rather it was created by me resting my wine glass on this direct mailer.
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Every once in a while, you come across a clever bit of marketing which makes you smile. That's what happened to me today as I took my regular bus 166 back home.At first glance, it looks like any regular branded bus. Anybody can tell that Great Eastern Life is celebrating its 100th birthday.It looks like business as usual inside as you can see above.Heavily brand-oriented …
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ACM is the proud venue host of Social Media Breakfast IIISocial media is what it is because people simply love to socialise. And boy did I get a major dose of that yesterday morning at Social Media Breakfast 3 (SMB3), courtesy of Daryl Tay, Claudia, and Derrick.SMB3 brainchild Daryl chatting with CullenHeld at the Asian Civilisations Museum (ACM) through the sponsorship of …
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Would you pay for a half hour comedy on Youtube? Or a nice fancy photograph gleaned from Flickr? How about donating perhaps a couple of bucks to Wikipedia for using information there?If you are like most people, the answer would be "no". In fact, I just heard that Google is still trying to profit from its multi-billion dollar acquisition of Youtube, which is bleeding …
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Giving my two cents worth on Yesterday.sg At the kind invitation of Yi Xuan from SMU, I had the privilege of attending Podcamp 2.0 - an unconference of sorts organised by SMU, where doyens of the digital space proferred their views and insights on social media. Together with me were several bloggers and podcasters like Claudia, Melvin Yuan, Priscilla Tan, Daniel Tsou and …
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Courtesy of Helping Psychology Influence. That's a neat word. According to Dictionary.com, influence is "the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others". In other words, its how effective you are in transforming others and eliciting change. In the past, influence was purely …
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Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting) Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently …
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Can you guess the name of this actor? (courtesy of Lawson Stone) In the social era, everybody's becoming an activist. Don't believe me? Just look at the feeds on your Facebook or Twitter accounts. Empowered by the social web, everybody's posting, sharing, retweeting, commenting, or liking a political, social or environmental cause these days. Causes are now mainstream …
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How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets? Why do some campaigns fly while others die? If you're clueless about the answer, consider reading The Impact Equation. Authored by social media savants Chris Brogan and Julien Smith, the book on content marketing reveals how you can generate attention, affection and action amongst …
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Courtesy of BostInno What's the first thing you do when you wake up in the morning? a) Brush your teeth? b) Wash your face? c) Visit the john? d) Check your smartphone? If your answer is the fourth option (like 95% of us), you'd probably check the time of the day, see if anything interesting was posted on Facebook, tweet (or retweet) something, or Whatsapp your BFF on …
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