coolinsights 
user profile for coolinsights
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March 25, 2007
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As I was going home last night, I spotted this slip of paper under my door. I think it can easily qualify as the most dodgy looking piece of marketing material ever conceived by mankind.PS - The wet spot on the right isn't purposefully created to add to the filth. Rather it was created by me resting my wine glass on this direct mailer.
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Every once in a while, you come across a clever bit of marketing which makes you smile. That's what happened to me today as I took my regular bus 166 back home.At first glance, it looks like any regular branded bus. Anybody can tell that Great Eastern Life is celebrating its 100th birthday.It looks like business as usual inside as you can see above.Heavily brand-oriented …
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ACM is the proud venue host of Social Media Breakfast IIISocial media is what it is because people simply love to socialise. And boy did I get a major dose of that yesterday morning at Social Media Breakfast 3 (SMB3), courtesy of Daryl Tay, Claudia, and Derrick.SMB3 brainchild Daryl chatting with CullenHeld at the Asian Civilisations Museum (ACM) through the sponsorship of …
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Would you pay for a half hour comedy on Youtube? Or a nice fancy photograph gleaned from Flickr? How about donating perhaps a couple of bucks to Wikipedia for using information there?If you are like most people, the answer would be "no". In fact, I just heard that Google is still trying to profit from its multi-billion dollar acquisition of Youtube, which is bleeding …
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Giving my two cents worth on Yesterday.sg At the kind invitation of Yi Xuan from SMU, I had the privilege of attending Podcamp 2.0 - an unconference of sorts organised by SMU, where doyens of the digital space proferred their views and insights on social media. Together with me were several bloggers and podcasters like Claudia, Melvin Yuan, Priscilla Tan, Daniel Tsou and …
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How do companies like 3M, Apple, Google, Xerox, Siemens and Grameen Bank continually generate game changing products and services? What can large organisations do to retain talent while building innovative cultures? The answer? Corporate Entrepreurship, which is also the title of a book by Thunderbird School of Global Management's Robert D Hisrich and Claudine Kearney. …
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In the hypercompetitive travel trade in Singapore, merely putting together a compelling itinerary with an attractive price isn't sufficient. With a plethora of online travel portals like Expedia, Travelocity, Zuji and Wotif muscling into their space, brick and mortar travel agents need to find new ways to differentiate themselves. With the help of online travel service …
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On a recent visit to Toys "R" Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days. Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks. While …
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Yesterday, I attended the launch of Good Morning Yesterday, a publication by long-time heritage and nostalgia blogger Lam Chun See who has a well known blog by the same name. A labour of love supported by the National Heritage Board's Hi2P Programme, the book documents Chun See's reflections of what life was like in the 1950s and 1960s during his growing up years as a young …
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Patagonia is the new yardstick for ethical and social businesses (image from Fortune Magazine) Of late, I hear a common clarion call amongst leading thinkers for companies to pursue a more humane, ethical and sustainable business strategy. These proclamations allude to the fact that the current system of profit and GDP growth at all costs is broken, and that a more holistic …
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