benk 
user profile for benk
Benjamin Koe
I am a co-founder of JamiQ, a startup focusing on social media intelligence. Before venturing out, I was a social media and PR consultant with Hill & Knowlton. I also co-founded and built Scoopasia.com, an open web resource for the PR and marketing industry in Asia.
March 25, 2007
This Month’s Activity
*Chart is only an approximation of the actual activities.
‘Pongs’ and ‘Reads’ use the left scale; ‘Pings’ uses the right scale
Last 5 Pings
On 5 August 2008 I started @SGnews to automatically update news about Singapore over Twitter. Today, @SGnews has 1,494 followers. In March this year, I began tracking each news story’s link with Snipurl and since then I’ve collected a lot of data. This blog post will show you what readers of Singapore News on Twitter ...
According to Reuters, singing sensation Susan Boyle received over 103 million views on 20 different websites this week. I am amazed at how many viewers this single televised event could get.Compared to other single televised events:American Idol Season 1 Finale: ~50 million viewersFirst presidential debate between John McCain and Barack Obama: 52.4 million viewersPresidential …
Many of the companies I worked with and for in the past approached incentivised marketing (giving away prizes) for one purpose: sales leads.Gothere.sg, a Web 2.0 map startup in Singapore, is giving away an Apple iPhone 3G for… wait for it… noise. Yes marketeers, no call-to-action, no visiting the site, no registration, no send-to-a-friend gimmicks, ...
I’ve always been a very proud Twitter user. I kept away from following anyone that I didn’t know well. I gave myself the excuse that I’d not be able to keep up with the info overload. I was actually being very foolish, approaching the very social Twitter with a very passive attitude. On top of ...
HBO Asia is about to launch it’s Golden Globe award-winning series, True Blood, in Singapore on 9 April 2009 on Max (previously Cinemax). Last night HBO Asia hosted a blogger event to preview the show at Ink Club Bar, Fairmont. HBO Asia has been actively engaging the social media and it appears that they’re getting ...
Most Popular Pings
Today I sent this page from SingTel to the office following the 3G iPhone’s hype from last night. It was done in good faith that SingTel was making an effort to reach out to those who want to reserve themselves a 3G iPhone in Singapore. But instead of enthusiasm and excitement, I heard complaints. Not ...
This is a note to bloggers and also a followup/response to Vanessa’s and Claudia’s honest and very helpful blog posts to PR folk. Being a PR guy before, I’d like to propose that the reversed approach could work for bloggers too and possibly reduce the amount of miscommunication and frustration felt on both sides.If you’ve ...
Eddie was a good man. I didn't get a much opportunity to work with him, but the interaction we had at work was enough to tell me he was a man with a good heart.Just last month Eddie took me out for lunch at a nice Japanese restaurant with Jolene simply because I bought him Panadol the week before. And to think I actually grumbled when Kaitlyn asked me get the tablets, I …
Since my exit from PR, I’ve been getting a couple of invites to blogger/media events organised by PR agencies for their clients. Being on the “other side” has made me think about the effectiveness of reaching out to bloggers.I’m beginning to realise, at least in Singapore’s technology industry, that it’s always the same few bloggers ...
OK, I admit. To be able to introduce myself as a Consultant gave me quite a thrill, and a social media consultant was a recognistion many people coveted. But as of last Thursday, 21 August 2007, I exchanged my Consultant at Hill & Knowlton status for an unpaid entrepreneurship with our new startup, JamiQ (say ...
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