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I’d invited return guest Rachel Rofe on the Friday Podcast to talk one of her most effective traffic sources - article marketing.Besides covering the basics of article marketing, Rachel also talked about some of the intricasies of:How you can use the “useful, but incomplete” strategy to get high clickthroughs on your resource linksAn update on ...
At the sidelines of an entrepreneur conference, TiEcon, yesterday, CNet Webware editor Rafe Needleman reported on Twitter’s ambition to power up its usefulness as a search engine contender. But will this be enough to give Google or one of its competitors a run for it’s money.On the looks of things, Twitter is doing the right ...
The answer to an old question whether it’s more important to focus on style or content (also sometimes refered to as “form or function”) when it comes to content publishing on the internet will have most listeners responding “You need both quality content and an interesting way to generate traffic and monetize it.”Easier said than ...
According to a recent research report, social media users appear to have segmented themselves primarily along demographic criteria. Additionally, as social media channels grow in sophistication, it appears that the sheer amount of information flowing through these channels may be exerting a hefty time and psychological cost on users.In a recent Pew Internet & American ...
The world of marketing provides an interesting, insightful and sometimes bizzare look into the world of consumer behavior.There’re marketing tactics which some will consider hard selling, while others consider amusing and engaging like TV informercial-based tactics of pitchmen Billy Mays who’s recently frontlining his own reality series Pitchmen.And then …
Geordie Carswell was formerly CEO of affiliate network RevenueWire and a panelist on the “traffic generation and monetization tips for affiliates” at this January’s Affiliate Summit. Besides an expertise in PayPerClick strategies, Geordie’s a well-rounded marketer, using a variety of techniques to generate traffic and rank well in the search …
Whether you’re an affiliate applying to join a network, a product owner hoping to get some publicity on a blog or website, or a consultant planning to solicit business from a new or existing client, a large proportion of your success depends on your ability to pitch your application/product/services effectively.Hence “pitching” and the launch of ...
One of the frequent complaints I hear about video-based traffic generation via YouTube is that conversion rates can be be in sub decimal range ( significantly less than 1%), but if you look at some of the leading lights on the network and how they’ve parlayed their popularity into opportunities (and new income), you might ...
Heather Paulson’s one of the guests I’ve been looking forward to inviting on the Friday Podcast for some time and the 6 month wait has been worth it. Besides being a very technically competent marketer, Heather founded her own full service internet marketing agency, Paulson Management Group, which offers affiliate management, search engine optimization and ...
New podcast network Geekcast (owned by the Affiliate Summit) looks set to be a major player in the audio content game with the recent launch of two business-related podcasts.A minor quibble I have about the Affiliate Summit is not being able to hear presentations by the event’s co-founders Missy Ward and Shawn Collins because they’re ...
Josh Todd has racked up experience as both an affiliate and affiliate manager, with his pet topics being PPC (pay-per-click) and PPV (pay-per-view) forms of traffic generation.In fact, with the scarce information available on PPV techniques, Josh has quietly been the go to guy for such information for many marketers.Although some may loosely associated PPV ...
Convert2Media co-founder Ralph Ruckman AKA Ruck has stepped up his efforts to expose fraudulent affiliate applications, following our discussion about the issue on a recent Friday Podcast.Along with showing a couple of “tasks” posted on outsource boards with payout ranging from $5 to $100 per successful application (and part 2). What’s surprising/alarming is …
Danielle Nagami is a California-based internet marketing consultant and blogs at MsDanielle.com covering SEO, PPC and provides marketing campaign optimization services for clients, primarily large brick-and-mortar businesses.Having worked with large campaigns, I had a chance to ask her about setting up and launching new websites, especially for internet marketers with smaller …
Twitter could possibly be on the verge of mass acceptance…or bring about the downfall of social media, according to the signs we’ve been seeing.Promotion by mass media: So suddenly, mainstream media like newspapers, TV news and talk shows are jumping on the twitter bandwagon, making it sound like the best thing since sliced bread. Just ...
Rachit Dayal is a Singapore-based internet marketing consultant who focuses on traffic generation, sales conversion and business growth strategies for entrepreneurs and businesses.He’s also a Google AdWords Certified Professional and has managed a number of marketing campaigns for businesses going the online route. I invited him on the Friday Podcast and he mentioned a …
Veteran affiliate marketer Ralph Ruckman, better known as “Ruck” has gone full circle, from operating as an affiliate using blackhat/grayhat/whitehat techniques to founding his own CPA/affiliate network, Convert2Media with 3 other co-founders.A presence on multiple internet marketing and affiliate marketing forums, Ruck is a warehouse of knowledge, having been in …
I’m in the process of developing websites in a couple of different niches and going through the process of building sites from scratch has been instructional, especially since the process has changed with the availability of new technologies, here’re a couple of steps to help accelerate your site development.Choice of niche:Obviously an important choice which ...
B. Knoblach, better known as “BillyKay” is a prominent personality on the affiliate marketing forums like ABestWeb and AffSpot.As an affiliate marketing veteran, he’s been in the business since 1989 and has learned a lot along the way, mostly through trial and error, to the point of owning his flagship site: The Mail Order Shoppe ...
Social marketing is a double-edged sword because what can greatly help you, can also greatly hurt you if you don’t respect the medium and the unspoken rules of social behavior. Here’s a couple of tips to brand and market yourself and your business more effectively in the Web 2.0 world.Fact: You are naked on the ...
Return visitor and affiliate marketing veteran Sam Harrelson came on the Friday Podcast to share his thought on social media interaction and marketing and the strategies behind his newly launched podcast network, Thinking.fm.During the course of our conversation, Sam talked about:How he got involved in online marketing and his quest to become a Renaissance man.How ...
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