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i'm from public relations, do you hate me?
since there are only a couple of us here in singapore who are practicing public relations and are also active in new media or social media (links on the right under the header public relations), i see it as a sort of corporate responsibility to talk about the topic of where public relations fits in the grand scheme of all things new and social media. as a public relations practitioner, we cannot blindly charge into this new space with six-shooters blazing without a plan. when you engage a blogger, or a participant in this new social space, you cannot just treat them as professional journalists, nor can we just infiltrate and saturate the space with crappy public relations practices that might also explain the current mindset people draw when the public thinks of public relations. if you're a public relations practitioner, or a blogger approached by a public relations representative, or a communications student, i hope this post is for you.many times, society has been burned by the more 'shadowy' tactics of p
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