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Women feel safe with men who smoke

A very creative ad shared by a classmate which sparked off an interesting discussion on it. My personal opinion is that though the ad is impactful, I doubt it is really effective. It left an impression on me because of the clever way it communicates the message instead of the message itself. Nevertheless, it is a very refreshing approach for an anti-smoking ad. What are your thoughts? Permalink | Leave a comment  »

 

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