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What’s in a name?
People try too hard to come up with names. From celebrities making a mockery out of their offspring by naming them as if they were racehorses, to marketers who clearly named their products on a whim.Not that there aren’t any good names around, but must names really be special? Why can't more effort be channelled into something else?One brand I know, has certainly went all out to develop some of the best gadgets the world has ever seen and at the same time, came up with some of the cutest but simplest naming conventions for their products.This brand is one other than Apple. The name of the company is already proof above all else. Why not some weird name like..COOLANGATTA? (I got that from my phone dictionary)Okay, it's a suburb in Gold Coast, Australia.How about naming it, Steve Jobs & Co.?No, cause Apple was enough.No fancy pantsy complicated word that does not even exist in the dictionary.Just something as humble as the fruit that keeps the doctor away.In the past, everyone knew the apple as the fruit
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