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Weekend Reads: Social Networks, Marketing and Spec Work
Catch up on some reading this weekend...(More Members = More Money) ?Can virtual communities make billions of dollars from their millions of connections?This article put online from the print edition of The Economist, takes a look at how social networks have been faring, and how they plan to monetize in the future.This is a good read if you are keeping tabs on the social media scene, or if you are interested in marketing on social networks.Winning Without PitchingInterview with Blair Enns’Although written specifically for design firms, this piece is worthwhile for anyone who runs their own business or is involved in marketing. Some great quotes includes:The only meaningful differentiator is depth of expertiseAlso, increasingly it’s better to be a mediocre designer who writes well than a good designer who doesn’t write.Success has as many variables as it does fathers. My clients’ successes that I’m most proudest of and most comfortable claiming some ownersh
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