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Web Giants taking on Tradition Advertising?
After the dotcom crash, there have been only few great powerhouses of online ad distributors left. In the ring are the big boys, Google, Yahoo and eBay, all whom have well established themselves in the online media / advertising market and boy are they eyeing the traditional media market now.Google is casting its net to offer print ads to its advertisers, Yahoo announced a major deal with 176 newspapers for content and advertising and eBay develops an online system for buying and selling of media.And there are concerns that these entrants with they well entrenched online customers and systems could easily edge out the traditional advertising sellers who are already stuck pretty much in the corner, what with ad spending dropping over the years.This is going to be an interesting one because of what both sides could essentially do to better their positions. Traditional Media firms should be thinking of ways to re-engage their primary crowd with more innovative campaigns and delivery methods. Also, they have an
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