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Utherverse - From Red Light to Live Music?
Utherverse, best known for adult virtual worlds The Redlight Center, RudeVirtual and Virtual-Vancouver has been trying for a couple of years to extend its entertainment value beyond "just sex" to live events such as art auctions and you guessed it, live music. Speaking to a canada.com writer in 2007, Utherverse CEO Brain Shuster explains the dilemma: "We played around with a variety of ways to bring people into a virtual world, and what we found is they're very interested in going to nightclubs and parties, but without first having the sex we just couldn't keep people around," Shuster said. "By introducing the sex first we built up this enormous community of users and, of course, after 30 minutes of sex, they're looking to have a cigarette and find something else to do. So now we'll give you a concert." Aren't you wondering who is breaking new ground for the myriads of enthusiasts? In December, Seth Regan aka Mankind Trace in the virtual world of Second Life was the first to perform "live" in Virtual-Vanco
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