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Tiger beer social network makes me thirsty
Remember the good ol tiger beer ads? "GIVE THAT MAN A TIGER" or "IT'S TIGER TIME!". It's been well replaced by some pretentious branding campaigns over recent times. From the ridiculous tv commercials like this oneto the really ridiculous ones like this ad where Jessica Alba asks for a tiger. Does anyone really believe Jessica Alba chooses Tiger beer as her lager of choice?The beer market in Singapore has opened up in the last couple of years, from micro breweries to imported beer to brew your own beer kits. APB which owns, manufactures and sells a host of beers such as Tiger and Heineken to name a couple has really had to up it's game to keep the registers ringing. I suppose the upside of selling alcohol is the stuff sells during good times AND bad times. Sometimes more so in the latter case. Also, sending someone a virtual beer isn't exactly the same as experiencing your first cold beer running down your throat and waiting for that irreplaceable "aaahhh".However, things look "good" with today's report on J
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