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The 6 Strategies of Festive Toy Marketing

So, the Christmas shopping season is upon us again, a time for all good folk out there to go shopping for their loved ones. toy shopping in particular.So much so that toy companies have been perfecting the art of marketing their wares agressively and here, USA Today lists the 6 strategies marketers use to get kids to want stuff bad :Wish ListsRepetitive TV AdsBig Screen HypeBooks as ToysFaux toy shortages (Very true and mentioned in Influence)Bus Radios (Possibly an American thing)Read more here : USA Today

 

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