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The value of links in next generation media
We all know now that Media is in a state of flux. Every part of the media value chain has been democratized. Rather than a rigid flow through, media is now a complex web of production, distribution and consumption. It flows everywhere and understanding that flow is key to value creation and capture in next generation media.One critical piece that connects the web of media is the link. This is the mechanism where media is distributed and aggregated. The link is the facilitator of the flow. New value creation has to start at the link.Surprising though, I have seen very little such attempts in building models on top of links. An exception are link shorteners. Bit.ly in particular has been very thoughtful about the importance of links, which is why they are the first (correct me if I am wrong) to offer real time tracking of clicks on your links. Analytic however is just a first step towards building the foundational blocks for links.I think we need the following:i) Better metadata for links: I don't mean service
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