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The 7 Triggers of Fascination
Sally Hogshead of Fascinate (courtesy of Radical Careering) I've listened to a fascinating podcast by Derek Halpern of the Social Triggers website. In the podcast, he interviews Sally Hogshead, the Chief Fascination Officer of Fascinate, Inc. and author of Fascinate: Your 7 Triggers to Persuasion and Captivation. Done in a conversational fashion, the interview provided an interesting overview of the 7 psychological triggers that companies can employ to achieve better and more targeted results in their marketing. According to Sally (she blogs here) we don't have learn how to be fascinating. Instead, we should unlearn how to be boring! So what are these fascination triggers? Let us begin with the one that gets us "hot under the collar".... LUST Also considered one of the seven deadly sins, Lust or Passion can be best exemplified by the example of Marilyn Monroe with her "wet voice". When we eat something, our mouth literally waters. Similarly, when we hear somebody speak to us in this manner - like Marily
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