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Temasek's Rebranding
The exit of Ho Ching can be seen as the rebranding of Temasek as a Government-Linked Company to a domestic crowd, and as a Sovereign Wealth Fund to an international audience. Ho Ching's send off is overall a nicely timed publicity move to restore some hope in Temasek, especially when its high profile strategic investments in Wall Street have suffered considerable short term paper loses brought about by the subprime crisis. Objectively, Temasek practices going long and its investment time frame is minimally 10 years, according to the rhetoric and the rationale behind these modern imaginations of the East India Company. However, Temasek's declaration that its assets shrank by 31% from S$185 billion to S$127 billion in less than a year is still a painful national introspective moment. The fact that Temasek's assets in 2004 stood at S$90 billion and now it stands fatter at S$127 billion despite the recent crisis is easily forgotten when such significant losses are reported.Temasek after Ho ChingHo
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