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Temasek's Rebranding
The exit of Ho Ching can be seen as the rebranding of Temasek as a Government-Linked Company to a domestic crowd, and as a Sovereign Wealth Fund to an international audience. Ho Ching's send off is overall a nicely timed publicity move to restore some hope in Temasek, especially when its high profile strategic investments in Wall Street have suffered considerable short term paper loses brought about by the subprime crisis. The objective pundit would know that Temasek practices going long and its investment time frame is minimally 10 years, according to the rhetoric and the rationale behind these modern imaginations of the East India Company. Still, the SWF's assets shrank by 31% from S$185 billion to S$127 billion in less than a year . This is a painful national introspective moment despite the fact that Temasek's reported assets in 2004 stood at S$90 billion and now it stands higher at S$127 billion despite the losses. Nevertheless, this is a good opportunity for leadership change as any.Temasek
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