You will be be redirected to the blog in a moment...
Or you can click the link below to proceed:
Standard Chartered Preferred Banking: the grey area of preferences
CLIENT: Standard Chartered PRODUCT: Preferred BankingMEDIUM: Print/The Straits TimesMARKET: Young, affluent individuals (we assume) ATTRACTION: Beyond the front page colonisation of blue backdrop and rhetorical questioning in white, there is little else to draw you in. There is no visual aesthetic and little more to capture your attention than the drone of the word “prefer”, which is hardly the most beguiling of verbs. POSITIONING: Front cover and inside page of the Home section of The Straits Times. The bold positioning is necessary to attract attention, yet is simultaneously at odds with the relative blandness of the message, especially the rhetorical questioning on the front cover (see Analysis, below). Preferred Banking is, however, a unique service offering that occupies a niche in the retail banking market. Occupying such a niche can be a drawback in so far as it occupies a grey area that holds no service precedent. It provides a service for the transitional tier of the retail banking market
Want to be redirected immediately?
Register yourself at Ping.sg to get rid of this page and also to get your read counted as Pong.