You will be be redirected to the blog in a moment...
Or you can click the link below to proceed:
Sri Lanka’s News First asks you to decide
CLIENT: News First PRODUCT: News FirstMEDIUM: Outdoors billboard/Havelock Road, ColomboMARKET: Affluent local residents and commuters ATTRACTION: The striking visual image, set against a clean white backdrop really does stand out, and is suitably thought provoking to capture your attention. In this case, the brown liquid splashed (or slung) onto the white canvas looks like it could have been defaced, but the clear and direct copy tells you it is intentional. POSITIONING: This is one of a series of adverts News First have posted around Colombo, all of which provoke the reader to decide how they interpret the visual. All are strategically located on billboards located at main thoroughfares, such as the Galle Road and Fort. This, combined with the captivating aesthetic, ensures that they will be read by the widest audience possible. Whilst the idea is similar to the HSBC advertisements that showcase “local” knowledge, we think that the aesthetic is suitably different, and interesting, to ensure that t
Want to be redirected immediately?
Register yourself at Ping.sg to get rid of this page and also to get your read counted as Pong.