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Sets you thinking
The Fun Theory - dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.This concept can only get bigger. Almost viral.How can we make it fun to eat veggies?How can we make it fun to wake up early every morning?How can we make it fun to bring your own bag shopping?How can we make it fun to quit smoking?How can we make it fun to take budget airplanes?How can we make it fun to wash toilets?How can we make it fun to exercise?How can we make it fun to take public transport?How can we make it fun to recyle?The list can go on, changing people's behaviour through fun...How many more can you think of?Interesting to see such thought-provoking below-the-line marketing from VW. You dont see any cars, any branding, anything about cars. But you will remember VW.Very good.
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