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Saving Gaia Bad TVC Concept

I got a glimpse of the debut of Saving Gaia Ad on our national TV and I just can't put my head around it of it's message. I don't like the way how it's being conveyed...The shot started with a close up of a figurine. Soon later it oozes of what seemed like blood or black oil on it's head. Then the word STOP flashes. The shot pans close and the figurine is hit with blizzard then the word STOP

 

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