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SEO Tips Including Descriptive Text and Hyperlinks
When you have finished reviewing and updating your site, the content should be well marked up with heading, italic, and strong tags for emphasis; the copy should include lots of descriptive keywords and key phrases; and when applicable, those keywords and key phrases should by hyperlinked to other relevant pages on the site. Including descriptive text and hyperlinks Take extra care to ensure that the copy reads legibly and doesn’t have keywords haphazardly thrown into it. Avoid at all costs the appearance of keyword spamming, which is what happens when you list a bunch of keywords in a row with no context. All the keywords need to be logically embedded in the page copy. For example, instead of listing the words shampoo, conditioner, deep conditioner, hair spray, hair products, hair treatments, hair accessories, and so on, write something like “At X company, we sell only the best hair products and hair treatments on the market. We offer all the best high-quality shampoos, conditioners, and deep conditi
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