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Principles for building interactions for next generation media
In my previous post, I have talked about how the link is an important enabler for next generation media. While we want our content to flow around freely, there is a need on the other hand for users to aggregate what they want to consume in an interface of their choice. This is why personalised 'destinations' or interfaces still matter.In these personalised interfaces, the key value driver is interaction. More specifically, interactions that are social in nature and are fun. This NYtimes article says it in such a simple and yet frightening accurate way that I have to quote it to build up my principles for building interactions for next generation media:Principle One: people increasingly crave interaction in their entertainment, not only with products but with other peopleThis is the indisputable fact. Look at Facebook and you will realise this is how we behave. We love to talk to one another about stuff in our lives and about the content we consume. Clay Shirky famously said that it matters so much, in fact,
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