You will be be redirected to the blog in a moment...
Or you can click the link below to proceed:
OCBC Titanium Card: A creative masterpiece
ATTRACTION: The dark hues and muted colour scheme make this ad almost antithetical to the advertising rules of attraction (read: bright colours and/or attention-grabbing visuals). It is the thoroughly unique style that draws you in. POSITIONING: A full-page ad in the main section of The Straits Times. Whilst other credit card ads bombard you with product features, offers, statistics, and reasoning as to why you should sign up, this ad goes for style alone. And it’s a style juggernaut at that. Can you think of a credit card ad like this? We can’t. ANALYSIS: The creative aesthetic is ethereal and, at first glance, fairly nondescript given its lack of colour and other visual cues. After a couple of seconds, however, the majestic visual of a diver photographing a manta ray takes over, drawing you into the body copy for explanation. The copy does just that; explains, illuminates, and ties everything back to the product in question. Here’s the copy in full: The waters are very different. The rush you fee
Want to be redirected immediately?
Register yourself at Ping.sg to get rid of this page and also to get your read counted as Pong.