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Integration Marketing by Mark Joyner
Hardcover: 160 pages Publisher: Wiley; 1 edition (May 26, 2009) Language: English ISBN-10: 9780470454596 ISBN-13: 978-0470454596 ASIN: 0470454598 Product Dimensions: 7 x 5.3 x 0.7 inches In summary, the book is nothing new but it serves to reinforce strong concepts of anchoring one's business and growing it phenomenally. Concepts are one thing but execution is key. The book brings the concepts across clearly enough but leaves the execution to the reader. The book is structured into 3 parts: The Idea, the Strategy and the Mastery. Part 1: The Idea - Upsell and cross-sell - See/know the battlefield- Integrate your self into a Traffic or Integration stream - Definitions of Integration Marketing concepts are given here Part 2: The Strategy- With integration marketing, opportunities open and you will earn more profits faster- 4 Steps - Identify deals, testing integration, strike deals that at effortless and not time-consuming, duplicate and scale Part 3: The Mastery- Future definition especially between Traffic
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