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Implementing Design Thinking 2: Have the Guts to Say it Sucks

I've found that one of the big reasons why Design Thinking fails in organizations, is that no one has the guts to stand up and say that an idea/concept/proposi tion sucks. This point is an extension of our last article where we encouraged you to focus on the outcome rather than the process. In this article we encourage you to make sure that there is a good filtering system in place and a team of highly engaged people.

 

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