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How to market mobile.... here
We just recently concluded a very enjoyable speaking engagement in Hong Kong and met with some of the brightest and creative minds in the industry. There was an amazing opportunity for MobileBehavior to interact and drill deeper into the minds of leading marketers in Asia. From brand managers to CEOs, our 1:1 conversations confirmed what we were evangelizing, that marketers now understand the importance of mobile. The question however has become “How”? This is a powerful question that shows us 2 major insights. Firstly, We are no longer stuck in the “why?”. Having to convince a marketer about the relevance of mobile marketing seems to be a thing of the past. Almost every attendee we spoke to had a Smartphone in hand, checking emails, opening attachments, surfing WAP links, accessing news. This made them a part of their own mobile marketing audience even if they hadn’t realized it yet! For some time, there was always a disconnect between mobile marketer and audience as the marketer never considered
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