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Hot Buffalo wings and Purple Cows
I read Seth Godin's "Purple Cow" again last week and it's pretty amazing how every different read yields a unique and different response. (Kinda like Willy Wonka's varied flavored candy).I found myself thinking more and more about how true some of his observations were. The basic idea is simple enough, your brand/product needs to be outstanding amongst a sea of mediocrity. ( Thus a "purple" cow) Seth's adaptation is that it might not matter what the difference really is, as long as it is. Be the first, the hippest , the largest, the smallest, the most hard to find and so on. I started to think about our very own local Sunset Grill with it's legendary Buffalo Wings. ( I've gone up to heat level 17 and i have the scars to prove it) Now, for those who have been there, you'll know what i am talking about. For those who have not , let me summarize it briefly. The location is inaccessible , the decor is just run down ( i don't care what anyone says, it's not "rustic") and the food is very mediocre and priced on
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