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Effective prelaunch marketing?
Suspense can be a powerful marketing technique. Little bits of information are revealed with the objective of luring people to talk about it or find out more.Some successful examples are movies like The Blair Witch Project and Cloverfield.This is definitely useful for prior to product launches as it increase the chance of a high adoption upon the launch of the new product.Most people tried to use similar tactics simply because they think that it can be easily accomplish with minimalist design, good copy writing, etc.This tactic requires more creative juices than what most people expect. Furthermore it is not easy to measure the impact of such a campaign.I recently visited this site www.sweets.sg which made me ponder more on this topic On the site is this tv which you can click to view a video.Apart from a couple of text images and voice snippet which try to use sexual connotation to attract attention, the video doesn't convey much.The site kept me in suspend through confusion rather than curiosity. So how do
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