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Don't bother paying bloggers to put up banner ads
advertising in the past decade or so seems to have lots its edge to disrupt us in our daily lives and take notice. it's not that the creativity isn't there, but i think we just know an advertisement when we see one. it just doesn't disrupt our lives anymore, and when it does, it tends to irk us instead of make us curious. this is where i think advertising should evolve. it should evolve from just buying media space on people's blogs, magazines, tv and radio spots.advertising should perhaps learn to involve people, let them experience the brand or product, not just through a microsite, but things like the coke and pepsi test that we still remember to this day, and very possibly still prefer coke.how i'm not too certain, but i'll leave it to our award winning creative directors to come up with something new.and this is where i see blog advertisers like nuffnang, adverlets and what not failing to actually give consumers something new. the web just ends up being cluttered with more banner ads that no one really
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