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Does Nuffnang make sense (cents)?

Nuffnang is a local blog community portal that serves as an advertising platform for bloggers like myself to monetize my blog through their fuss free CPM/CPC models. To date, they have over "40,000 bloggers" signed up from Singapore and Malaysia. This number is commendable and i must applaud their initiative in giving bloggers an avenue to make some form of revenue otherwise unseen. If you are not familiar with their model, read this first. In summary, you can either earn through signing up for global cpc ads which pays upon click through. Or if you qualify to sit in their CPM band, you can be targetted to earn based on the number of ads you serve on your site. Most of you are probably using Nuffnang as i write as it really is the dominant ad serving network for local bloggers like myself.But, how robust is this engine? And are the pricing/qualifying metrics correct? I will approach this from 2 points of view, the advertiser and the blogger. Let's look at the blogger's scenario first.Based on the CPC method

 

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