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Digital solutions don't always solve your traditional problems
one of my main gripes is, people expecting a digital influence strategy to be the miracle pill to all your business woes. the audience exists online right? so why not just reach out to them there? yeah, the proof is in the pudding, but i'm sure every marketer and advertiser has also seen the charts that indicate, the money simply isn't going into digital. markets in Singapore are still holding on very tightly into investing their marketing dollars into traditional media, a paradigm that is slowly losing its audience to a fragmented media landscape.(but constantly evolving, more on that next time)so anyway, say you do intend to put your money where your mouth is, and invest into digital strategies. you've made the right first step, but digital isn't just a digital carbon copy of traditional strategies. if i may mention seth godin's analogy of the meatball sundae.traditional marketing, advertising and PR is your meatball. it tastes great, it works well, it's been established that these are the best practices t
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