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Corporate Entrepreneurship: A Book Review
How do companies like 3M, Apple, Google, Xerox, Siemens and Grameen Bank continually generate game changing products and services? What can large organisations do to retain talent while building innovative cultures? The answer? Corporate Entrepreurship, which is also the title of a book by Thunderbird School of Global Management's Robert D Hisrich and Claudine Kearney. Subtitled How to Create a Thriving Entrepreneurial Spirit Thoughout Your Company, the rather academically written volume is divided into three parts: Managing, Organising, and Operationalising Corporate Entrepreneurship. In the first part, the book goes rather heavily into the theoretical basis of corporate entrepreneurship. One is taught about the differences and similarities between private, corporate and social entrepreneurship, behavioural dimensions (innovation, risk taking, and corporate flexibility is key), the entrepreneurial process itself, and how opportunities could be identified, evaluated and selected. A nifty formula is also pr
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